The listeners of 106.1 KISS-FM keep in mind when Kellie Rasberry's daughter, Emma Kelly, was born and have "heard" her develop by way of tales her mom has shared on the air.
Quick ahead greater than a decade, and the host of "Kidd Kraddick within the Morning" and her 13-year-old daughter have teamed as much as launch a brand new vogue assortment and an e-commerce website, Emma Kelly & Me.
"I purchased the EmmaKellyAndMe.com area when Emma Kelly was a child, probably not realizing what I’d do with him," Rasberry says (additionally utilizing her new married title, Evans). "For a very long time, it was solely the 2 of us towards the world. And as a single mom, my purpose was to boost a daughter filled with a spirit of independence, generosity, compassion and belief. It’s a purpose that I’m nonetheless struggling to attain to today. from as we speak ".
That's why, he says, when he seemed for the right title to symbolize his first foray into the style enterprise, "Emma Kelly & Me" got here to thoughts instantly.
"I actually wish to add Emma Kelly's imaginative and prescient and voice to the location sooner or later in order that it’s actually a challenge that we are able to develop collectively," she says.
The positioning was launched with a well-edited "autumn assortment" of purses, in addition to "elevated fundamental parts" which might be of top quality, practical and versatile, all chosen by Rasberry herself. Of paramount significance: every thing is under $ 100.
For the deployment of the location, Rasberry collaborated with native designer Parker & Hyde in three leopard-print luggage made from real Brazilian leather-based "Hair on Cover". The luggage, which bear the "Emma Kelly & Me" label, characteristic a putting pink raspberry canvas inside and a complementary leather-based tassel.
The "Kellie Clutch" sells for $ 99; a "Kellie Crossbody" for $ 89; and the "Emma Kelly On a regular basis Pouch," for $ 59.
As for the fundamentals, there’s a enjoyable pair of tight however elastic denims referred to as "WannaBettaButt Denims" ($ 38); snug "morning work pants" ($ 37); and a few tops, skirts and cardigan sweaters.
Free delivery is obtainable for orders totaling greater than $ 149.
Rasberry fashions all of the appears of the location. And there's extra to come back, like garments for women the age of Emma Kelly, they promise.
"Emma Kelly & Me is a clothes and accessories model with the purpose of dressing girls (and girls in coaching) with garments that give them confidence," he says. "Sure [the brand] it could assist a girl really feel protected sporting our garments, so we have now achieved one thing lovely as a result of belief is gorgeous. "
Rasberry launched the brand new firm on October 16 with a giant occasion at Al Biernat & # 39; s in Dallas which was attended by a who's who on the earth of vogue, magnificence and the media of DFW.
And the location is now "open for enterprise" at www.EKandMe.com. Comply with alongside along with your information and particular occasions on @EKandMe on Fb and Instagram.