SAN FRANCISCO–(COMMERCIAL WIRE) – Wells Fargo & Firm (NYSE: WFC) as we speak introduced its third annual Vacation Meals Financial institution program to assist present meals for folks and households in want in the course of the vacation season.
Wells Fargo launched this system with a donation of as much as $ 5 million to Feeding America® by direct donations and charitable donations. Feeding America is the biggest nationwide starvation reduction group within the US. UU. With 200 member meals banks within the US UU. The group estimates that, with every $ 1 contribution that gives no less than 10 meals, Wells Fargo will assist present greater than 50 million meals to folks in want. In response to Starvation in America 2014, 1 in 7 People flip to the Feeding America meals financial institution community for assist. Profiting from its dimension and scale, Wells Fargo can even gather non-perishable meals at its 5,300 financial institution branches and distribute it to native meals banks in the USA.
Wells Fargo will increase consciousness about your Vacation Meals Financial institution by a nationwide built-in advertising and marketing marketing campaign with content material on tv, print, on-line and social media, and the brand new Wells Fargo vacation industrial, which could be seen on the YouTube channel of the corporate. An essential factor of this yr's program features a media integration with the “American Music Awards 2019”, highlighting the necessity to help hunger-related causes with tens of millions of viewers who tune in to this annual awards present.
"Holidays must be a joyful time, however the stress of stretching a wage to cowl extra bills could be overwhelming," mentioned Brandee McHale, president of the Wells Fargo Basis. “Many People are fighting the price of housing, which frequently contributes to concessions, corresponding to not having sufficient meals. The Vacation Meals Financial institution program of Wells Fargo is meant to point out the ability of group spirit, by which we handle our neighbors by bringing collectively workforce members, clients and companions corresponding to Feeding America to provide the cabinets of group meals banks all through U.S ".
Wells Fargo has all the time supported communities. Along with company philanthropy that exceeded $ 440 million in charity investments final yr, the corporate additionally conducts an annual inside group help marketing campaign, by which workforce members make monetary guarantees to nonprofit organizations and They volunteer their time for probably the most vital causes for them.
Based mostly on the success of final yr's Vacation Meals Financial institution program, which helped present greater than 55 million meals, Wells Fargo encourages clients, workforce members and group members to affix this yr's effort to assist Make extra doable meals in the course of the holidays.
Till December 31, folks can be part of this effort by:
Donation of non-perishable merchandise at one of many 5,300 financial institution branches of Wells Fargo.
Make a financial donation to an area Feeding America member meals financial institution by an Wells Fargo ATM, on-line or by sending a textual content message with MEALS to 91990.
Volunteer time at an area meals financial institution.
"The vacation season is a vital time for the Feeding America community to deliver their communities collectively to assist the 37 million folks struggling to place meals on their tables," mentioned Claire Babineaux-Fontenot, CEO of Feeding America. “We’re grateful to Wells Fargo for its dedication to assist kids and households going through starvation and encourage everybody to help their needy neighbors by the Wells Fargo Vacation Meals Financial institution program. This effort will assist meals banks present extra meals to individuals who want them most. "
Throughout final yr's Vacation Meals Financial institution program, Wells Fargo workforce members volunteered greater than 9,000 hours at native meals banks and hope to extend that help this yr by a devoted effort referred to as "Meals Financial institution Friday ". Workforce members in the principle markets of the USA shall be volunteers. at your native Feeding America member meals financial institution and help the purpose of this system to make extra meals doable this vacation season.
As a part of the corporate's built-in advertising and marketing efforts, nation music star Thomas Rhett will volunteer with Wells Fargo workforce members at an area Feeding America member meals financial institution close to his hometown in Nashville, Tennessee , and featured movies of the expertise shall be shared by social networks. channels, in addition to built-in into the published of the American Music Awards. Thomas Rhett can even carry out a music on the present. As well as, the summary artist Hueman will create a customized mural primarily based on the theme "Lending a Serving to Hand", dwell on the purple carpet of the American Music Awards, and artists who attend and stroll the purple carpet shall be inspired to autograph the Customized artwork that may then be auctioned to boost cash to help Feeding America's efforts to alleviate starvation. The "American Music Awards 2019" will air dwell from the Microsoft Theater in Los Angeles on Sunday, November 24 at eight:00 p.m. EST on ABC.
About Wells Fargo
Wells Fargo & Firm (NYSE: WFC) is a diversified, community-based monetary providers firm with $ 1.9 trillion in property. Wells Fargo's imaginative and prescient is to satisfy the monetary wants of our purchasers and assist them succeed financially. Based in 1852 and primarily based in San Francisco, Wells Fargo affords banking, funding and mortgage services, in addition to shopper and industrial financing, by 7,500 places, greater than 13,000 ATMs, Web (wellsfargo.com) and cell banking, and has workplaces in 32 international locations and territories to help purchasers who do enterprise within the world economic system. With roughly 261,000 workforce members, Wells Fargo serves one in three households in the USA. Wells Fargo & Firm ranked 29th within the 2019 Fortune rating of the biggest companies in the USA. Wells Fargo information, concepts and insights are additionally obtainable at Wells Fargo Tales.