The Jamaica Tourism Board has offered "Jamaica, Heartbeat of the World", the brand new vacation spot model positioning for the nation.
The marketing campaign is designed to acknowledge the big affect of Jamaica within the international neighborhood.
By strengthening the place of the island as a culturally related model worldwide, the marketing campaign extends past tourism and encompasses all components of Jamaica's wealthy and vibrant tradition, together with music, cooking, sports activities, journey, nature and wellness. .
"We’re excited to launch" Heartbeat of the World, "which reinforces our place as a world chief amongst journey locations and establishes Jamaica because the distinctive vacation spot that each traveler ought to expertise," mentioned Donovan White, tourism director of Jamaica.
“On the map, Jamaica could appear to be a small level within the Caribbean Sea. However its affect on world tradition is the scale of a continent.
"We’re a cultural big and proceed to have an indelible affect on meals, music, sports activities and world literature, whereas providing wishlist experiences with extraordinary and proficient folks."
Stunning Locations, the inventive company of Jamaica, after intensive analysis developed the worldwide advertising technique that positions the vacation spot because the "Heartbeat of the World", the rhythm that makes the world transfer.
A brand new tv advert might be launched internationally subsequent week.
Jamaica's visibility on the worldwide stage will improve this yr as the brand new James Bond film, No Time to Die, which was filmed in Jamaica, the birthplace of James Bond, will premiere on April eight.
Jamaica can even have athletes competing within the 2020 Summer time Olympics in Tokyo in three sports activities: athletics, gymnastics and swimming. These international occasions, amongst others, reinforce the brand new model positioning that Jamaica is the heartbeat of the world.
Jamaica Tourism Board
The Jamaica Tourism Board, acknowledged this week because the Caribbean Main Tourism Board by voters on the World Journey Awards, was based in 1955.
The group, primarily based in Kingston, the capital of Jamaica, additionally has places of work in Montego Bay, Miami, Toronto and London.
Get extra info on the official web site.