Clearwater, FLA. – Heidi Krauss was promoted to CEO of Base Tradition, a producer of gluten-free, grain-free, paleo frozen baked items.
Ms. Krauss joined the Clearwater, Florida-based startup as COO in August 2019. Previous to that, she was COO of siggi yogurt. He has been a member of the board of administrators of Quinoa Corp., mother or father firm of Historical Harvest and Pamela’s, since August 2020.
In her new function, Ms. Krauss will lead Base Tradition’s growth into pure and standard channels and oversee the launch of latest merchandise, stated Jordann Windschauer, founder and former CEO.
“Base Tradition began as an thrilling challenge of mine that I based with minimal data of product improvement and advertising,” stated Windschauer. “Nonetheless, I had an unwavering dedication to creating one thing that might meet my clear consuming paleo life-style, with out compromising style. I imagine the explanation behind the preliminary success of the model has been our dedication to the integrity of our merchandise and a willingness to study as you go. It was an ideal determination to go from CEO to founder, however I’m assured that Heidi’s progress mindset is simply what the Grassroots Tradition wants as we proceed to scale. “
The corporate additionally introduced that it closed a Collection C financing spherical led by Emil Capital Companions. Mixed with final 12 months’s financing, Collection C provides greater than $ 5 million of funding, Base Tradition stated.
“We’re grateful to Jordann, as he steps down as CEO, for founding and guiding this extraordinary enterprise by its fast progress to this point,” stated Marcel Bens, managing companion and chief working officer of Emil Capital Companions. “We sit up for your continued and invaluable participation. Beneath Heidi’s management, Base Tradition will construct on these sturdy foundations and additional execute strategic priorities to deliver extra revolutionary merchandise wanted by shoppers to market. “