ALBUQUERQUE, NM (AP) – New Mexico’s largest metropolis is launching a brand new advertising marketing campaign to draw distant staff who can do their jobs from anyplace.
Albuquerque’s effort additionally goals to get former residents, also called “boomerangers,” again down as a technique to enhance the native economic system.
Metropolis officers introduced Wednesday that they’re partnering with a neighborhood enterprise to spotlight Albuquerque as a great place for folks looking for a more healthy way of life with room to develop. They hope to capitalize on developments which were accelerated by the pandemic – that’s, individuals who wish to get away from massive cities.
Mayor Tim Keller touted town as much less crowded, much less disturbing, and extra reasonably priced.
“Like a boomerang, I do know that these belongings, mixed with our distinctive historical past and various tradition, is usually a nice draw to return dwelling to,” he mentioned in an announcement. “Newly distant staff are realizing that they now not must be tied to massive cities.”
The town employed Esparza Digital + Promoting to arrange the ABQ Residence for Life marketing campaign. It is going to embrace digital promoting and social media centered on a handful of key cities like Houston, Portland and Los Angeles. Extra cities will probably be added.