Enterprise will seem in white street helmets and Stifel will seem in blue house helmets.
S T. LOUIS – The Blues have introduced which firms shall be donning their helmets as bulletins for the upcoming 2021 season.
On Thursday, the crew introduced that Enterprise and Stifel would be the two adverts to be displayed on the crew’s helmets.
Enterprise will seem on white street helmets and Stifel will seem on blue home helmets.
That is the primary 12 months that helmet promoting has been used within the NHL as a approach to assist groups maximize income through the ongoing COVID-19 pandemic.
Enterprise, a automotive rental firm, additionally has the naming rights to the native Blues stadium and can also be an official member of the NHL. The corporate’s headquarters are in St. Louis.
Stifel, an funding banking firm, is headquartered in downtown St. Louis and owns the naming rights to the Stifel Theater, which is connected to the Enterprise Middle.
“As we enter one other distinctive hockey season for gamers and followers, Enterprise continues to hunt methods to strengthen our longstanding partnerships with the Blues and the NHL,” mentioned Kyle Sanborn, vp of name technique at Enterprise. We’re proud to hit the street with the Blues this 12 months and take this new alternative to focus on our model whereas the crew is away from the Enterprise Middle. “
“Stifel is happy with our affiliation with the St. Louis Blues and our relationship with downtown St. Louis,” mentioned Stifel President and CEO Ron Kruszewski. “In what shall be a historic season, we sit up for having the Stifel model boldly represented on the helmets of our house crew.”
The Blues start their 56-game season in 2021 on the street in Colorado on January 13.