Assume Jam will bear a worldwide restructuring, one that can consolidate the management of the leisure advertising and marketing company’s operations beneath the present management of US companies Stella Ferguson and Louise Brennand.
As a part of the evaluate, Assume Jam is adopting an office-less enterprise mannequin and a “work from anyplace” method. That occurred because of the COVID-19 pandemic, however the firm has determined to lean on the brand new fashion as a solution to appeal to expertise all over the world, no matter geographic location.
With the modifications, Ferguson and Brennand assume government vp positions and assume business duty for the UK and US groups. They are going to each report back to CEO Daniel Robey. Ferguson may have total duty for the worldwide Revenue and Loss and Communications Division (which shall be consolidated right into a single international enterprise unit) and can proceed to develop Assume Jam’s “direct-to-digital” leisure advertising and marketing enterprise. . Brennand assumes oversight of Assume Jam’s international advertising and marketing together with management of the franchise and content material divisions. The couple will work in partnership with the board’s chief working officer and advisor, Matt Linford, and the group’s director, Daniel Noy, who now assumes international duty for expertise growth, human assets and knowledge know-how.
“Within the final 12 months, our business has advanced at a charge that nobody may have imagined, and with so many storytelling media obtainable, shoppers are demanding subtle immersion, worth transparency and genuine messaging greater than ever,” stated Ferguson. “With years of movie and tv expertise, and an unmatched understanding of audiences, Assume Jam enters 2021 in a singular place to satisfy this want, whereas tackling the challenges of an ever-changing distribution panorama.”
“2020 taught us lots and it actually pressured us to look internally not solely at what we excel at, but additionally at what conjures up our groups,” Brennand stated. “Assume Jam’s successes have been as a consequence of a staff that proudly makes use of its passions and fandoms, and having now formalized our franchise division, we hope to overload our footprint on this area.”
Aaron Kelly, Senior Video Director, will formally assume a brand new function of Government Inventive Director, whereas present Inventive Administrators Anthony Malzone and Kat Carr will retain duty for international inventive management, each reporting to Kelly.
Different strikes embrace the promotion of senior promoting supervisor Geovani Rocha to promoting director. Lead Producer Rachael Haigh takes on the function of studio director, manages the day-to-day operating of the studio staff, and oversees all studio manufacturing.
Assume Jam’s lately launched video know-how platform ReMake shall be led by lately employed VP of Gross sales Oliver Klander with Assume Jam veteran Rory Hallam appointed as Director of Buyer Expertise. Each Klander and Hallam report on to CEO Daniel Robey
“Whereas this has clearly been a difficult 12 months for everybody inside the leisure business, and like a lot of our shoppers and colleagues, the altering panorama meant that we sadly needed to say goodbye to our valued employees and colleagues, I’m additionally extremely happy with how agile we had been as a staff, how shortly we had been in a position to flip round for our shoppers, and the way we had been in a position to mobilize our greater than 17 years of expertise in direct-to-consumer digital advertising and marketing, franchise administration, and residential leisure to proceed providing the best-in-class campaigns. that advanced together with the consumption habits of our viewers, “stated Robey in an announcement.
He added: “As we transition from the social age to the leisure age and look to the long run with anticipation of continued progress, innovation and success, I could not ask for 2 higher leaders than Louise and Stella to propel us ahead, whereas sustaining and nurturing one of the best international expertise pool obtainable. “