Trina Spear and Jeffrey Lawrence
Figs, a trend scrubs model based mostly in Santa Monica, California, gained notoriety for promoting fashionable scrubs to healthcare professionals with a direct-to-consumer mannequin. Lately, he has additionally launched trend brand-style media campaigns that featured distinguished commercials for his or her merchandise in stylish Los Angeles neighborhoods.
On January 6, it was introduced that Jeffrey Lawrence, who helped develop and likewise led the digital enterprise of Dominos Pizza, would be a part of FIGS as its new CFO. Lawrence labored at Domino’s, based mostly in Ann Arbor, Michigan, for 20 years and left the corporate final summer time.
Trina Spear, FIGS Co-CEO, stated: “Throughout his 20 years at Domino’s, Jeff helped utterly remodel the corporate and revolutionize the whole pizza trade. Domino’s did that by bettering the client expertise, investing in know-how, and increasing globally. That’s precisely what we’re doing at FIGS as we revolutionize a extremely old school trade, not simply by way of merchandise that healthcare employees love, but in addition by way of a customer-friendly e-commerce platform. “
Lawrence stated he hoped to work in a brand new area.
“I’m extremely proud to hitch a purpose-driven, digitally modern native firm that celebrates healthcare professionals in every little thing it does,” stated Lawrence. “It’s an honor to be a part of an excellent group that really lives its values each day. I’m very excited concerning the alternatives that lie forward to proceed to create worth for all of our shareholders, together with those that serve others, ”stated Lawrence.
FIGS lately expanded into restricted version sportswear, outerwear, equipment and collaborations with New steadiness. Spears stated the label can be contemplating mounting a marketing campaign for an preliminary public providing within the subsequent two years.