ALBANY, NY (NEWS10) – The Meals Pantries for the Capital District (TFP), a coalition of greater than 65 meals pantries in Albany, Rensselaer, Saratoga and Schenectady counties, has partnered with GyvLink to assist battle starvation Within the space. GyvLink is a start-up firm that has developed a web based platform to instantly hyperlink particular person and company donors with the wants of non-profit organizations and native communities.
The 2 have teamed up for a winter marketing campaign titled ‘More durable After the Holidays’ that can run from January 11 to March 15. The marketing campaign is a marketing campaign to assist the meals pantries served by TFP and the people and households going through meals insecurity and feeling the consequences of poverty.
“Because of the international pandemic and financial recession, extra households and people are turning to charitable packages for assist with meals and necessities,” mentioned GyvLink Founder and CEO Devvan Stokes. “GyvLink’s distinctive platform, in partnership with The Meals Pantries, will enable company donors to simply ship their surplus stock to individuals who desperately want these objects. With The Meals Pantries’ massive community of pantries coordinating the distribution, we’ll make a significant affect on the financial devastation attributable to the aftermath of COVID-19 within the New York capital area. “
The marketing campaign will search donations of meals and different important objects resembling private hygiene objects, diapers, cleansing provides, and different home items.
“January by way of March is a really tough time for a lot of households and communities every year, particularly this winter with the added affect of the worldwide pandemic,” mentioned Natasha Pernicka, govt director of The Meals Pantries for the Capital District. “In 2020 we noticed a 1000% enhance within the variety of individuals searching for assist. This new strategy as we start 2021 in figuring out and matching our wants with company donors by way of Gyvlink may be very promising. “
Gyvlink’s distinctive on-line platform creates a possibility for fast identification of wants locally and supplies a approach to obtain massive volumes of donations with better effectivity and direct supply to recipients in want.
The aim of the platform, which may also be used to recruit volunteers, is to advertise alternatives to provide and scale back prices related to storing, sorting, and disposing of undesirable stock, benefiting everybody concerned: the company donor, the group with out revenue and recipient people / households.