Raley’s Meals For Households annual vacation drive raised greater than $ three million in the course of the 2020 vacation season, essentially the most ever donated within the 35 years the group has hosted the occasion.
The donations, which got here from prospects within the retailer and on-line between November 2 and December 31, will present greater than three million meals for the meals insecure in Northern California and Nevada.
“The generosity we’ve seen prior to now 12 months inside the communities we serve is unimaginable,” mentioned Becca Whitman, govt director of the marketing campaign. “It’s no secret that 2020 was an particularly troublesome 12 months, so we can’t thank our prospects sufficient for his or her nice assist in serving to their neighbors in want even in essentially the most troublesome occasions. They’re those who actually deserve the popularity. “
The marketing campaign works every single day to alleviate starvation domestically by partnering with 12 regional meals banks throughout the corporate’s footprint in Northern California and Nevada. This 12 months’s annual vacation marketing campaign was particularly essential as a result of these companions, who sometimes serve 1.four million food-insecure folks every month, noticed a mean 95% improve in folks utilizing their providers in 2020.
Though this 12 months’s marketing campaign is over, Raley’s accepts donations year-round in examine pins in any respect shops and on-line. Donations are stored native to assist the communities during which they had been made, and Raley’s covers all administrative prices, guaranteeing 100 p.c of donations profit meals financial institution companions and people in want.
For extra data or to donate, go to raleys.com/foodforfamilies.