With restrictions from the coronavirus pandemic underway, style weeks and commerce exhibits proceed to go digital, and Joor is advancing the development this yr by powering 13 new digital style occasions on its Joor Passport platform.
Joor, the world’s main digital wholesale platform, has stated that its Joor Passport platform will energy 13 world style trade occasions in 2021, together with London Trend Week, Premium + Search, Rakuten Trend Week Tokyo, Liberty + LA Males’s Market and iHKiB Istanbul Trend.
The opposite trade occasions will embrace Brazil Footwear, Showroom Canada, Tokyo Trend Awards, Cabana, Jetro Venture Japan and Ontimeshow Shanghai.
Along with digital commerce exhibits with companions, Joor Passport can even host Joor Market occasions, together with the Joor Showcase, with digital showrooms for greater than 400 males’s and ladies’s clothes, equipment and footwear manufacturers, and Vacation spot Italy, which showcases manufacturers unique with Italian heritage. and crafts, akin to Sergio Rossi, MSGM and Purple Valentino. Each chosen markets will likely be accessible 365 days a yr.
Kristin Savilia, CEO of Joor, stated in an announcement: “Regardless of the disruption skilled within the trade final yr, the digital applications have been very fashionable and really profitable.
“This yr, Joor Passport will proceed to drive the style enterprise ahead with the benefit of advance planning. Whereas we completely consider that in-person exhibits will return, we additionally know that digital engagement is right here to remain. “
Digital style exhibits gained vital traction in 2020, because the pandemic brought about many occasions to cancel bodily shows. Up to now, Joor has organized 17 world occasions on its Joor Passport platform, together with Splash Paris, Ontimeshow, Mercedes-Benz Trend Week and Bogotá Trend Week. These occasions attracted greater than 139,000 guests from 129 international locations. From the model facet, 1,628 manufacturers participated in a Joor Passport occasion, with greater than 500,000 objects bought.
London Trend Week which confirmed this week that it might proceed its February version with no stay audiences, as a digital-only occasion will use the Joor Passport platform.
Gemma Juviler, Industrial Director of the British Trend Council, which runs London Trend Week, added: “Digital commerce exhibits hold the style trade working, plain and easy. Due to Joor Passport, we sit up for a powerful season. Our partnership with Joor has allowed us to strengthen the place of our designers within the world market in very tough occasions. “