No Meat was owned by British frozen meals retailer Iceland
Livekindly Collective, a US-based meatless firm, has added one other model to its portfolio with the acquisition of No Meat, the road of other proteins from British frozen meals retailer Iceland Meals.
No Meat’s 100% plant-based merchandise embrace No Bull Burger, No Bull Floor Beef and Meatballs, No Porkies Sausages and Burgers, No Chick Steaks and Strips, No Duck Spring Rolls, No Lamb Koftas and No Fish fingers, all out there in Iceland and Asda shops, in addition to by means of on-line retailer Ocado.
Monetary particulars weren’t shared by Delaware-based Livekindly, which has Zurich investor Blue Horizon Ventures as its essential shareholder.
Domenico Speciale, UK Common Supervisor of Livekindly, mentioned in an announcement: “This acquisition could be very complementary to our present portfolio, additional strengthening our place within the frozen sector of the fast-growing plant-based meat class. The acquisition is an enormous step in fulfilling our mission to make plant-based meals the brand new norm. “
No Meat joins different different protein companies in Livekindly’s portfolio, akin to The Fry Household Meals Co. in South Africa, LikeMeat in Germany and Oumph in Sweden, whereas the corporate additionally operates a Livekindly Media digital media platform.
Livekindly is led by President and CEO Kees Kruythoff, who was beforehand at shopper items large Unilever. Amongst its founders is Roger Lienhard, who sits on the board of administrators and can be the founding father of Blue Horizon. And Jodi Monelle, CEO and founding father of Livekindly Media, primarily based in Canada.
Kruythoff added: “Bringing No Meat to the Livekindly Collective household as a mission aligned companion was the pure subsequent step for us. Their technique to satisfy shopper demand for more healthy and extra environmentally pleasant vegan merchandise displays our personal dedication to defending the planet. It’s aligned with our technique to quickly scale and remodel the present international meals system. “
The No Meat portfolio additionally contains cheese-free pizzas, patties and macaroni, together with No Moo dairy-free chocolate puddings and strawberry cones.
Andrew Staniland, Industrial Director for Frozen Meals Iceland, mentioned: “We’re completely delighted to companion with Livekindly Collective to convey the No Meat model to new customers globally and to considerably broaden Iceland Meals’ plant product providing within the UK. .
“Our providing throughout the UK’s quickest rising meals market might be additional strengthened once we begin promoting the present manufacturers of Livekindly Collective, Oumph, LikeMeat and Fry’s Household Meals Co., in Iceland and at The Meals Warehouse shops in the UK and Eire as of April 2021.. “