Tennis star Naomi Osaka has a brand new title.
The Japanese-American athlete, who gained each the US Open and the Australian Open, has been appointed as the brand new ambassador for the Home of Louis Vuitton. Osaka made her official debut within the model’s spring 2021 marketing campaign, shot by artistic director Nicolas Ghesquiére, sporting a multi-colored mini gown and the model’s monogrammed duffel bag.
For Osaka, the function is a “dream come true.” In an announcement, the 23-year-old shared: “Apart from tennis, my most treasured ardour is vogue; and there’s no model extra iconic than Louis Vuitton. It’s a nice honor to work with Nicolas; He’s a designer that I significantly admire and we share a mutual love for Japanese tradition and magnificence. Turning into a worldwide model ambassador is really a dream come true for me. “
Ghesquiére echoed comparable sentiments, saying: “Naomi is an distinctive girl who represents her technology and can be a task mannequin for everybody. His profession and his convictions are inspiring. It amazes me that Naomi stays true to herself and would not compromise her values. “
With the style world recognizing its function in racism and a not-so-diverse previous, Osaka aligns completely with what many hope the trade will seem like sooner or later: passionate, dynamic, and inclusive.
Since getting into the scene, Osaka, whose mom is Japanese and father Haitian, has led with intent. The younger athlete has not shied away from talking out on social justice points, particularly the Black Lives Matter motion. On the primary day of the US Open in September, Osaka drew consideration to the homicide of Breonna Taylor by sporting a face masks emblazoned together with her title, and didn’t cease there. Only a month earlier, Osaka revealed her intention to withdraw from the semifinal from the Western and Southern Open following the capturing of Jacob Blake on August 23, 2020.
“As a black girl, I really feel like there are far more vital issues that want instant consideration, quite than watching me play tennis,” Osaka wrote on Twitter on August 26 on the time. “I do not anticipate something drastic to occur if I do not play, but when I can begin a dialog in a principally white sport, I see it as a step in the proper course.”
Moreover, Osaka and Nike teamed as much as launch Play Academy with Naomi Osaka, a girls-only sports activities program in affiliation with Nike and Laureus Sport for Good. The grassroots program, Osaka mentioned in an op-ed, goals to “degree the taking part in area by altering the sport for women.”
Osaka has additionally used her platform to focus on her tradition and different black designers. To gather her trophy on the US Open, Osaka wore a headscarf constructed from Ghanian Kente material, and in November she shared an Instagram picture of herself posing in a vibrant yellow gown from Pyer Moss’s spring 2020 assortment. Osaka merely captioned the put up with the Haitian flag emoji, a nod to its origin and to that of Pyer Moss designer Kerby Jean-Raymond, who’s Haitian-American.
Osaka’s ability and affect on the model is simple. In August final yr, Osaka revealed its newest collaboration with Nike and Comme des Garçons, which launched in November. The traditional shoe takes the Nike Blazer Mid and places a brand new twist on it with components from Rei Kawakubo’s notorious designs.