By John P. Mello Jr.
January 19, 2021 four:00 AM PT
DuckDuckGo, the search engine that prioritizes privateness, reached a major milestone final week, racking up greater than 100 million searches in a single day.
In response to the search engine’s web site, it logged 102,251,307 searches on January 11, an all-time excessive for the 12-year-old firm. For the month, it averages greater than 90 million searches per day, a 73 % improve over the identical interval in 2020, when the common was round 52 million searches per day.
Whereas it’s nonetheless a negligible quantity in comparison with the greater than 5 billion day by day searches carried out by the market chief Google, the milestone is vital for the search engine that doesn’t retailer the private info of its customers, doesn’t archive their histories. search. and it would not observe your search exercise.
“It is a important milestone, particularly because it surpassed Bing and Yahoo to get there,” stated Charles King, principal analyst at Pund-IT, a know-how advisory agency in Hayward, California.
“That is a powerful signal of the vitality of DuckDuckGo, but it surely additionally displays the waning affect of what have been as soon as dominant trade platforms,” he instructed TechNewsWorld.
“There actually hasn’t been a serious competitor to inferior gamers like Bing and Yahoo within the search engine sport for a while,” added Liz Miller, vice chairman and principal analyst at Constellation Analysis, a know-how analysis and advisory agency in Cupertino. . Qualif.
“Crossing the 100 million line is promising for DuckDuckGo,” he instructed TechNewsWorld.
Leg Up on cell
Whereas DuckDuckGo ranks sixth within the search engine market worldwide, with lower than one % of the search pie, it’s quantity two within the main cell search market, with a 2.25 % share, adopted by Yahoo with 1.94 % and Bing with 1.13 %, in response to Statcounter.
The overwhelming chief out there is Google, with a 94.48 % share.
“Cellular web site views outperformed conventional PC views in 2016,” King stated. “The following wave of next-generation 5G-enabled smartphones and different units is probably going to assist cell search develop considerably.”
“Persons are dwelling on their cell units for much longer than they used to. Having that sort of energy on cell units is useful,” noticed Rob Enderle, president and principal analyst at Enderle Group, an advisory companies agency in Bend, Oregon. .
“The desktop section is blocked,” he instructed TechNewsWorld. “Cellular units will not be that a lot, so there are extra alternatives on cell units.”
Miller famous that 60 % of searches are actually carried out on cell units.
“I do not anticipate that to lower anytime quickly,” he stated. “Even within the pandemic, when you could possibly argue that there have been extra individuals in a desktop setting, cell search stored rising.”
“DDG has an incredible alternative right here because of its multi-source search and consumer possibility controls that give customers a way of precision with management,” he added.
Coexistence of promoting and privateness
A number of elements are driving the expansion of DuckDuckGo, one in all which is its emphasis on privateness.
“DuckDuckGo has grown steadily over time,” stated Greg Sterling, vice chairman of market insights for Uberall, a Berlin-based producer of location advertising and marketing options.
“Adoption by individuals involved about privateness is rising,” he instructed TechNewsWorld. “It’s the greatest recognized of the major search engines and privacy-friendly browsers.”
“Customers and companies have gotten more and more conscious and uninterested in how their private search information is used for focused internet advertising,” added King. “On the identical time, DuckDuckGo has created a strong answer that makes personal search easy and efficient.”
DuckDuckGo’s emphasis on privateness doesn’t imply it has deserted the promoting enterprise mannequin, Miller famous. The distinction between DuckDuckGo and others, nonetheless, is using non-compulsory promoting controls.
“On the finish of the day, they’re – and are clear about – being an ad-driven enterprise,” he defined. “The important thing distinction is that they put ad-based efficiency controls within the fingers of customers.”
“DDG has embraced the notion that personalization and privateness can coexist by amassing much less information that customers outline as related to what they wish to obtain,” he continued. “So individuals benefit from the expertise of management and are rewarded with outcomes that they suppose are correct for them.”
Not nice know-how
DuckDuckGo’s development can be being pushed by its picture as a gamer that doesn’t fall underneath the Massive Tech umbrella.
“DuckDuckGo has been bundled into this gang of anti-big-tech free speech options with a little bit of privateness hidden there, albeit with out a exact definition or understanding of privateness within the trendy world,” Miller stated.
“With the headlines and breaking information from politicized camps saying Massive Tech seeks to enchantment to the common citizen in America, alternate options just like the treatment are being provided,” he defined. “DDG is a part of that provide.”
Latest search engine development was additionally pushed by seasonal elements and present occasions.
DuckDuckGo Vice President of Communications GoKamyl Bazbaz defined that the corporate typically sees a bigger than regular improve in searches and downloads over the New 12 months as individuals attempt to clear up their digital instruments and fingerprint round that point.
Market share creation will proceed to be a difficult job for DuckDuckGo. “Most individuals proceed to make use of Google out of behavior and since they’re linked to many different Google companies, reminiscent of Gmail, Maps, Information, YouTube, Android telephones, and so on.,” Sterling defined.
“There’s additionally the notion, which is partially justified, that Google is the very best search engine out there,” he continued.
“It’s unlikely that DDG will ever be a critical problem to Google, however it’s attainable that they will construct a sustainable enterprise,” he added.
To try this, DuckDuckGo should develop and maintain its clients completely happy.
“To cut back monitoring, I switched from Chrome to Firefox and from Google to DuckDuckGo,” defined Dan Kennedy, a professor of journalism at Northeastern College in Boston.
“I wasn’t significantly involved about privateness, however I used to be bored with looking for, say, a product that a pupil had written about to spell test after which seeing a gradual stream of adverts for that product for the following six months,” he continued.
“Sadly, I did not suppose the DuckDuckGo outcomes have been superb, and I discovered myself utilizing Google continuously after I could not discover what I used to be in search of,” he stated. “So after perhaps a few months I switched again to Google. I caught with Firefox, and that appears to have eradicated monitoring.”