Singer Halsey, a self-taught make-up artist, is about to launch her personal direct-to-consumer magnificence model, About-Face on January 25.
Described as a “multi-dimensional coloration magnificence model,” About-Face goals to have fun “the various sides and types of expression that stay in every particular person.”
The wonder model is impressed by music, trend and artwork and embodies Halsey’s private type and love of various magnificence and can initially launch with three completely different franchises: Mild Lock, Matte and Shadowstick.
The debut assortment will encompass 10 product classes, together with restricted version magnificence instruments and beauty luggage, in a complete of 40 SKUs. These will embrace eye pencils, liquid lipsticks, and eye paints.
Commenting on her magnificence launch, About-Face founder and artistic director Halsey mentioned in a press release: “Make-up is an artwork and artwork is about glad accidents, not an excellent of perfection. I all the time really feel freer once I create appears with out following any guidelines. The wonder business has requirements, however I wish to encourage individuals to problem these requirements and permit issues to be imperfect and enjoyable. “
Mild Lock will showcase Halsey’s signature line of stratospheric shimmer face highlighters, together with stick, powder, liquid and lip gloss. The Matte vary will provide velvety, easy, wrinkle-free and excessive depth colours, consisting of paint-it matte lip colours, mounted matte lipsticks and matte fluid eye paint, in addition to a set and prime spray with a sponge of utility for the face.
Whereas Shadowsticks will function multi-tasking cream eyeshadow crayons that function smooth pearlescent pastels, in addition to a excessive depth matte velvet in white, teal, and black for quite a lot of liner and liner types.
All About-Face merchandise are formulated to be vegan, clear, and cruelty-free. The wonder line will probably be offered direct to client within the US, Canada, UK and Europe on its devoted web site, AboutFace.com beginning January 25, in addition to by means of an unique one-year partnership. with Ipsy.
Costs for the debut assortment will vary from US $ 17 to US $ 32.
About-Face’s subsequent drop will probably be Anti-Valentine’s Day, a limited-edition matte lip vary launching in early February 2021.
Photos: courtesy of About-Face