In 2014, the brothers had been so near a reward that had taken years to make.
Kevin and Doug Lawrence had constructed a spectacular annual coiffure and style that drew hundreds of individuals to Hampton Roads and was one of many largest magnificence business occasions on the East Coast. They made good cash. They helped others earn good cash. And so they had been sending stylists to nationwide competitions that gained five-figure prizes.
Then life handed.
It appeared inevitable that the 2 who had competed collectively as kids and constructed a enterprise collectively as adults would concurrently cross private obstacles that put the “Lawrence Brothers” model on maintain.
The stage lights had been inactive. Electrical picture shoots had been canceled. The ever-active self-promoters fell silent.
The brothers at the moment are again doing a a lot much less glamorous, however extra significant job. They’re working to make this subsequent chapter the very best “Lawrence Brothers” manufacturing but.
“The Lawrence Brothers,” as many locals know them, grew up because the tail of 4 “Jackie’s boys” in Harrisburg, Pennsylvania. Mother, Jacqueline Lawrence, stated Kevin was the extra outgoing of the 2 and earned essentially the most spanking. Doug was essentially the most critical. When Kevin obtained into one thing, Doug was scorching on his heels.
They ran monitor collectively. They went to completely different universities, however every one got here with sports activities scholarships. They each studied prison justice. They each needed to open paths that might in some way assist different folks.
Doug moved to Maryland and is now a lead investigator in Washington DC, investigating allegations of police misconduct. Kevin moved to Virginia in 1998 and is a recruiter at Sentara Faculty of Well being Sciences. Nevertheless, earlier than selling Sentara, he discovered one other job that took benefit of his reward of charlatanism. He was employed to advertise and discover recruits for a neighborhood hairdressing college. In 2005, he helped open the Altering Faces barbershop in Newport Information.
Kevin was good with enterprise, horrible with scissors.
“I used to be completely the worst barber within the historical past of hairdressing,” he stated. “I may persuade folks to come back to our barbershop. … However I needed to say we had THE greatest hair salon. I needed to promote that and say we had the very best, so I needed to show it. “
He acquired enterprise playing cards together with his picture, a transfer he noticed profitable actual property brokers make. He was at a networking occasion in Richmond when he noticed file government Russell Simmons. After all, Kevin appeared in her presence, shook her hand, and gave her a card. Simmons, Kevin stated, commented that Kevin should be an incredible barber to have his face on a card. Kevin corrected it instantly.
“However I am right here to learn to increase the enterprise.”
Simmons recommended that Kevin drive folks to the shop by renting get together venues and that folks cease by the shop to purchase tickets.
It labored. He then sought to advertise stylists by involving them in hairstyling contests. She heard in regards to the granddaddy of hair fights, the Bronner Bros. Worldwide Magnificence Present held in Atlanta that 12 months.
One of many coordinators he spoke to stated his group was not established sufficient to compete. Kevin instructed the lady that he would name her on daily basis till she relented. He pissed her off as promised, however her retailer lastly obtained in, she stated, when one other stylist canceled.
Kevin’s contestants confirmed up, confirmed up and misplaced. On the way in which again, Kevin got here up with the thought to start out his personal present and get his a refund.
That meant calling Doug.
In 2007, they launched Lawrence Brothers Promotions, the identical 12 months that their older brother, Robert, was recognized with lymphoma. He died in 2009.
That simply made Kevin and Doug extra centered, they stated. Element man Doug began driving frequently to assist with planning. The brothers held their first present on the Chesapeake Convention Heart in 2007. They determined to host the annual exhibits after the phases they had been experiencing on the time.
Her first present, “The Wake Up Name”, was adopted by “THE GOOD LIFE Hair and Style Present”.
Annually he turned extra elegant, extra daring with dancers and stylists from all around the state. They had been additionally sending groups to Bronner Bros. exhibits to compete. The 12 months they deliberate their 2010 “Evolution” present, one among their Virginia Seashore barbers gained the $ 20,000 grand prize at Bronner. The next 12 months, the 12 months of the “Borderless” parade, a Chesapeake stylist took first prize.
The godparents shortly opened their doorways to the siblings after they knocked. His exhibits attracted hundreds of individuals.
In 2013, he titled his December present “Prime TIME” and so they had been already trying to 2014 with six-figure endorsements on the financial institution. They’d return residence to Pennsylvania and plan a multi-state present in King of Prussia, close to Philadelphia. The aim was to draw stylists and eyes from New York and New Jersey.
However, a few months earlier than “Prime TIME,” the brothers went to a soccer sport on the College of Maryland the place Doug had performed soccer.
Doug wasn’t feeling fairly proper. Kevin expressed concern: “Why are there 50,000 folks right here and might I hear you respiratory?”
Doug went to the hospital. He suffered from cardiomyopathy, a illness of the center muscle. He was 43 years previous and will die at any second. Lengthy journeys, quick meals, and little sleep had worsened. He wanted surgical procedure. In the meantime, Kevin admitted that his marriage was ending. It might be his second divorce and it shook him. He additionally wanted to decelerate.
They made “Prime TIME” occur in December, however scrapped it in 2014. Whereas Doug was twiddling with diets and medicines, Kevin “obtained off monitor.” Their private issues had been put to relaxation and so they instructed outsiders that they merely determined to take a break from promotions. The dancers, stylists, firms that guess on that present weren’t blissful. The brothers had been crushed.
“You do not need to do these advertisements on Fb,” Doug stated. “I did not have a platform to say, ‘Hey, right here I’m preventing for my life.”
The brothers convalesced. They weren’t going to let the enterprise go, however they believed it needed to be completely different. As an alternative of speaking about hairstylist battles and glamor, they began speaking in regards to the significance of notion, goal, and legacy.
“We do not do something with out one another; That is how we grew up We had been Jackie’s boys, ”Kevin stated. “That retains me centered. We’re all we’ve “.
In 2017, they renamed themselves “Jackie’s Boys” and began the non-profit group “We Consider in Your Baby Too.” Raises scholarship funds for school college students.
Now when siblings go to companies for assist, it is for a nursing pupil to purchase textbooks or a performing arts pupil to pay for a category. Companies, they stated, are additionally extra keen to pay attention.
“They know what our goal is,” Kevin stated. “We need to educate and we need to encourage folks. I haven’t got to evangelise that now as a result of we’re residing it. “
They’ve distributed greater than $ 12,000 thus far.
In September, 35-year-old Tiffany Lewis of Hampton turned the newest recipient of a $ 1,000 scholarship.
Lewis was identified for his years of appearing in his exhibits. Lewis had moved to California to develop into an expert dancer, however returned residence in 2011 when her father fell ailing. Lewis labored, obtained engaged, had a baby, however nonetheless felt caught. She was planning to maneuver to Atlanta to get again in enterprise when the brothers referred to as her to debate the scholarship.
They’d heard from a buddy that she had not given up on a dance profession. The pandemic has stopped motion, he stated. She is saving that $ 1,000 to assist defray the prices.
“It truly is the grace of God,” he stated. “I used to be actually depressed, unhappy and depressed and it is loopy that they referred to as me at the moment.”
The “Lawrence brothers” of yesteryear are nonetheless there. They need to do extra hairstyles and style exhibits after the pandemic. However they need their nonprofit work to take middle stage.
“That is the place we at the moment are,” Kevin stated. “We’re displaying individuals who we’re by reaching out to the neighborhood.”
Denise M. Watson, 757-446-2504, email@example.com
Study extra about Jackie’s Boys / We Consider in Your Baby Too
Web site www.jackiesboys.com
Electronic mail firstname.lastname@example.org