Tommy Hilfiger, owned by PVH Corp, launched the third version of its Trend Frontier Problem, which this yr will help Black, Indigenous and Black Entrepreneurs (BIPOC) working to foster a extra inclusive trend worth chain.
Since its inception in 2018, the Problem has awarded EUR350,000 (US $ 475,636) to start-ups and firms within the growth stage that develop options with a constructive social impression on the style panorama.
Candidates will likely be narrowed down to 6 finalists who will likely be invited to develop their mission plans just about with the help of devoted Tommy Hilfiger and out of doors material consultants. With the coaching of an skilled launch coach, the finalists will current their remaining idea to a panel in early 2022. Shoppers may also have the chance to guage through the model’s on-line microsite.
The prizes embody a complete of € 200,000 awarded to the winners and the prospect to win a further € 15,000 prize for successful the “Folks’s Favourite Vote”. There may also be a one-year tutoring with Tommy Hilfiger in-house consultants, a spot within the INSEAD Social Entrepreneurship Program (ISEP), and a one-year INSEAD tutoring.
“Whereas the style trade has taken constructive steps to turn out to be extra inclusive and numerous, a lot stays to be executed,” stated Martijn Hagman, CEO of Tommy Hilfiger International. “By means of the Tommy Hilfiger Trend Frontier Problem, we’re reinforcing our dedication to illustration and variety and serving to to drive the modifications we most need and have to see.”
The Tommy Hilfiger Trend Frontier Problem is open till March eight.