Amy’s Kitchen product vary for European markets contains frozen meals
Amy’s Kitchen, the family-owned American meals producer, desires to determine one other manufacturing facility in Europe.
The prepared meals and soup maker, which opened a plant within the UK in 2011 earlier than shutting it down three years later, is contemplating establishing a web site in Europe, CEO Xavier Unkovic informed just-food.
“We wish to set up manufacturing in Europe,” mentioned Unkovic, who was promoted from Amy’s Kitchen president to CEO final 12 months.
“We haven’t any agency plans, nevertheless it’s 100% certain that if we wish to get critical in Europe, we’ve got to be established. We won’t afford to have merchandise shipped from California, and even from the [US] East coast to Europe. It is a great way to by some means increase market penetration, nevertheless it’s not sustainable in the case of development and profitability. We’re very shut to creating some selections, which we are going to inform you of when they’re remaining and remaining. “
Roughly 15% of the $ 600 million annual gross sales generated by Amy Kitchen’s come from its enterprise exterior the US.
Unkovic recommended that the corporate goals for worldwide markets to account for 30% of gross sales in 5 years.
“I’m very excited that within the subsequent 5 years we can have 30% of all volumes and gross sales within the worldwide market,” mentioned Unkovic. “I feel Amy’s ought to be over $ 1 billion in 5 years.”