In his first world advert marketing campaign for Givenchy, Matthew M. Williams drew on a stellar lineup of like-minded artists to assist reveal his imaginative and prescient. For the spring / summer season 2021 marketing campaign, the designer inventive director of the luxurious French maison known as on his shut pals Kendall Jenner, Bella Hadid and Playboi Carti to place his personal stamp on key items. Anok Yai and Liam Powers additionally add their star energy to the marketing campaign that highlights the significance of cultivating a strong private type.
“For me, style expresses a viewpoint the place formality and informality, building and luxury coexist. My spirit relies on the luxurious of infusing garments with your personal persona, not being worn by them, ”stated the self-taught designer from California, who has added a refreshing perspective since he was appointed final 12 months. “In every of those portraits, a powerful character wears an look that displays who they’re: it’s they who give life to the garments.”
The marketing campaign will embody March problems with the principle worldwide magazines and outside promoting world wide beginning this month. And to showcase seems to be from Williams’ first assortment for Givenchy, which debuted final October, the trendsetters are photographed by photographer Heji Shin. Having labored on each Williams lookbooks for Givenchy, the Korean-born German shutter is the mastermind behind the visible id, presenting the distinctiveness within the portraits with ’90s interval extensions, that are enhanced with sharp, grainy backgrounds. in pop colours. Every setting was particularly chosen to intensify the persona and temper of every topic.
American Anok Yai, who has a South Sudanese heritage, stuns in a wrinkled black leather-based jacket and pants. The items worn by the mannequin, who was found at a Howard College welcome celebration and shortly turned a designer favourite, explode towards an acid inexperienced background.
Within the marketing campaign, Kendall Jenner embodies the female and masculine sides of the Givenchy girl. The supermodel and actuality star poses in a body-rubbing reddish ensemble with a chunky gold G-chain choker, matching earrings and a small “Antigona” purse. In a re-evaluation, the dark-haired American magnificence wears a superbly tailor-made outsized black coat and pants with the versatile new “Minimize-Out” bag.
In a pose that underlines her feline grace, Palestinian / American mannequin from the second Bella Hadid crouches towards a sage inexperienced background. The “Marshmallow” black informal slide creates a counterpoint to the extra formal pistachio maxi costume. The costume contains a new model of the open again “Jour” and is adorned with unique designer hardware.
Playboi Carti donned a black leather-based bomber that slipped off her shoulder, in addition to a white tank high, revealing a pair of tattoos as she did so. The American rapper, singer, and songwriter identified for his experimental musical type, whispered lyrics, goth fashions and mysterious public determine additionally fashions pink-patterned jean pants and a brand new matching “Antigona” crossbody bag and jacket.