Danish style model Ganni has unveiled a group of reworked items which can be solely rented out to have fun its four-day dwell digital expertise of Copenhagen Style Week, culminating with a dwell musical efficiency on February four.
The ‘Stage’ rental assortment is the model’s newest model of its rising style idea, Ganni Kiosk, and might be accessible to hire in Denmark and the UK at Ganni Repeat repeat.ganni.com.
Consisting of 26 kinds, the gathering expands upon the musical inspiration of Ganni Love Without end’s dwell digital expertise and incorporates a number of distinctive Ganni items from previous seasons customized made which have been embroidered, spray painted, reinvented with cutouts. and embellished by hand.
Featured kinds embrace a rhinestone-encrusted cone bra leather-based jacket, a two-tone sequined denim jacket, and painted by hand flame boots.
Commenting on the gathering, Ditte Reffstrup, Ganni’s inventive director, stated: “This season, we needed to create a ‘stage assortment’ to mark the vitality of dwell efficiency and our love of music. I considered watching MTV and live shows after I was a youngster.
Suppose iconic seems to be from David Bowie, Madonna’s Blond Ambition tour, or a pinch of sequins from Elton John. We had been impressed by the transformative energy of style and the way while you go on stage, you may be anybody. “
The gathering additionally advocates for younger native abilities, Copenhagen-based artist and costume designer Nanna Bernholm, who labored with Reffstrup to create bespoke items, with a concentrate on accountable reuse and remodeling of current kinds and materials from earlier collections. by Ganni.
Every of the kinds may be rented, with the patron selecting to hire for one, two, or as much as three weeks. Rental costs vary from £ 26 for a tie-dye long-sleeved t-shirt to £ 78 for an embellished coronary heart fringed leather-based vest for one week.
Ganni Unveils Dwell Digital Music Expertise for Fall / Winter 2021
The four-day musical expertise that can happen throughout Copenhagen Style Week till February four might be streamed dwell on the model’s web site and on social media channels and presents the autumn / winter 2021 assortment by means of of the music.
Described as an “upbeat and inclusive” strategy to a digital style week presentation, the idea explores Reffstrup’s love of music, whereas permitting the model to champion three worldwide artists from Copenhagen, Los Angeles and New York to convey the gathering to life: Coco O., Deb By no means and Zsela.
All through the week, every artist will share inspiring love songs with the Ganni neighborhood, together with the autumn / winter assortment. The songs will embrace covers of Ditte’s most coveted ’90s tracks, plus authentic tracks from the artists.
Reffstrup added: “In these chaotic occasions, we needed to create one thing radiant with vitality, to unfold some positivity and optimism proper now. Our fall / winter 2021 assortment is all about love. Our love for all times, for music and all of the issues we take as a right. Music is my greatest supply of inspiration. I miss the dance flooring and the vitality that music provides me. I am unable to wait to expertise these tremendous gifted artists and their model of a few of my favourite songs.
“A track is usually a approach to encapsulate a second and provide you with a sense of hope in moments that really feel unsure. And a reminder that no matter it’s you are going by means of, will probably be positive. The great thing about this digital idea is that everybody is invited to hitch us behind the scenes through the week and for the ultimate presentation. “
Photographs: courtesy of Ganni