SEOUL (REUTERS) – From petitioning to avoid wasting forests to elevating money for catastrophe victims, a rising military of Okay-pop followers world wide have turn out to be the newest power within the world struggle in opposition to change. local weather.
Younger and tech-savvy, Okay-pop followers have used their social media energy to tackle political causes, together with mobilizing funds for the Black Lives Matter motion in the US final 12 months and supporting protests. pro-democracy of Thailand.
However the group is now more and more talking out on local weather change.
“Okay-pop followers are largely millennials and Gen-Z era, we need to struggle for our future,” stated 21-year-old Indonesian scholar Nurul Sarifah, who created the Kpop4Planet motion in mid-January.
By utilizing social media, their objective is to turn out to be a platform for like-minded Okay-pop followers world wide to debate and lift consciousness about local weather change points affecting their dwelling cities, Sarifah stated. , a fan of the South Korean boy band EXO.
“On daily basis we expertise these results: air pollution, warmth waves, floods, wildfires. We will change this by doing good, as our idols did, in order that we are able to take pleasure in Okay-pop on a livable planet,” he stated.
The transfer is simply one of many newest campaigns by Okay-pop followers seeking to make a distinction for nature and the climate.
As Okay-pop has turn out to be a worldwide phenomenon over the previous twenty years, the philanthropic efforts of its South Korean stars, from donating to orphanages to planting timber, have pushed followers to undertake comparable approaches to social and environmental points. .
Local weather change has turn out to be an more and more essential subject and was highlighted in December when world Okay-pop sensation Blackpink launched a video to lift consciousness forward of the United Nations local weather summit, COP26, to be held in Glasgow. in November.
In it, the woman band instructed their practically 60 million YouTube subscribers that it was not too late to behave on local weather change.
In the meantime, followers of the mega-band BTS, often known as ARMY, have planted tens of 1000’s of timber in recent times on behalf of their celebrities. In addition they raised funds for communities affected by floods within the Indian state of Assam final 12 months.
“The Okay-pop fandom does nice issues throughout borders and generations,” stated 15-year-old South Korean activist Kim Na-yeon of the Youth four Local weather Motion marketing campaign group, which final 12 months sued the South Korean authorities. for being sluggish to handle local weather change. He’s a fan of the boy band NCT Dream.
The various origins of Okay-pop followers, from North America to Asia, are thought-about key to partaking followers in additional in-depth discussions on quite a lot of up to date subjects.
“Okay-pop followers are typically open-minded and open of their strategy to the world. In the event that they weren’t, they’d take heed to music from their very own nation in their very own native language,” stated CedarBough Saeji, assistant. Professor of East Asian Languages and Cultures at Indiana College in Bloomington, USA.
In Indonesia, Okay-pop followers rapidly mobilized to lift practically $ 100,000 in January for these affected by the floods in South Kalimantan and a strong earthquake on the island of Sulawesi that killed some 80 individuals and displaced greater than 30,000. .
Indonesian Okay-pop followers final 12 months additionally helped kick off an internet marketing campaign to spotlight the fast deforestation in Papua, by sharing the hashtag #SavePapuanForest on social media and making it a trending subject on Twitter.
That momentum is what Kpop4Planet’s Sarifah seeks to gas in her push for extra debate on local weather change and its impacts.
“Deforestation is among the causes these pure disasters occur,” he stated. “It’s identifiable to all of us.”
“The Okay-pop fan motion is massive and if our idols additionally assist (in local weather justice), it’s going to get even greater,” he added.