MTV Leisure Group (MTVE) introduced the launch of a brand new multi-year initiative, “Psychological Well being is Well being,” to deal with the nation’s rising psychological well being disaster.
The marketing campaign will use the facility of storytelling to destigmatize psychological well being and drive behavioral and cultural change. MTVE is dedicated to doubling the variety of psychological well being tales in its portfolio of greater than 100 tv exhibits, whereas working with USC’s Annenberg Inclusion Initiative to make sure that all depictions are genuine and nuanced.
A latest MTV examine discovered that 92% of adults imagine you will need to spotlight psychological well being in leisure, but a 2019 USC Annenberg Inclusion Initiative examine discovered that solely 7 p.c of adults Tv characters on the highest 100 rated tv exhibits expertise a psychological well being situation, a lot of which aren’t constructive.
“Everyone knows the facility of storytelling and the way storytelling can body the best way we view a subject, so we’re doing our half to reinvent the function that content material can play to demystify and destigmatize psychological well being, as a result of it’s a disaster that it is rising quickly and never sufficient individuals are speaking, “stated Chris McCarthy, president of MTVE.
“The earlier we start to comprehend that it’s one thing that impacts us all, the earlier we are able to start to assist ourselves and others; it is actually about creating a bigger dialog that results in systematic change that turns into the norm, and I am assured we may help spark this variation, ”stated McCarthy.
With “Psychological Well being is Well being,” MTV goals to proceed the success of earlier campaigns similar to “Get Examined,” which helped improve STD testing by 51 p.c, and the tv present “16 & Pregnant.” , which helped drive a nationwide decline. in adolescent births.