The fund will launch within the coming months and pays creators this yr and 2022, YouTube stated.
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The reversal comes as platforms are competing to draw younger creators who’re constructing enormous following and incomes potential via filming brief comedies and dance routines. The viral app TikTok fueled the pattern for short-form video clips and was rapidly copied by different apps like Fb-owned Instagram Reels, Snapchat Highlight, and YouTube Shorts.
YouTube stated the brand new fund pays hundreds of creators every month whose movies on Shorts obtain the very best participation from viewers.
The video streaming website added that it’s going to start testing adverts on Shorts.
As the marketplace for brief video options turns into extra crowded, platforms have used creator funds as a method to woo extra customers.
TikTok launched a creator fund in July after which elevated its funding to $ 1 billion in the US over three years.
Snap awards $ 1 million per day to customers who put up featured content material on Highlight.