To rejoice Foot Locker’s model of greatness, over the subsequent month, NBA.com will discover the backstories of iconic basketball gamers, their journey to personal unique sneakers, and the tales and inspiration behind their designs. .
In the present day is Russell Westbrook
An explosive drive to the rim.
A thruster powered by a thruster.
A blur in transition.
A roar to the group.
Los Angeles Lakers level guard Russell Westbrook’s dynamic type of play is that if something … loud.
He has chosen NBA crowds for greater than a decade together with his recreation infused with highlights and his depth that nobody within the league can match. With a triple-double common over 4 seasons, he made the extraordinary look pedestrian on and off the court docket, turning the pregame tunnel right into a runway oozing excessive style and character; Westbrook was one of many principal drivers of that particular person expression within the fashionable period.
And your wardrobe is as loud as your recreation.
MORE: Create Your Personal Nike Brand And Earn With The Foot Locker Mark Of Greatness
His efforts within the style world usually are not restricted to simply his legendary pre-game outfits, because the 32-year-old launched his personal “Honor the Present” style line in 2017.
For many NBA followers, nearly all of the time they see Westbrook is in an NBA uniform, the place the one outlet to specific his private sense of favor is in his sneakers, and Westbrook has not missed the chance. to carry your personal type. the court docket via her relationship with Jordan Model.
Westbrook started his profession as a Nike athlete, switching to Jordan Model in 2012, with the newest editions of the Jordan line and a collection of PEs. His first signature sneaker with the model got here in 2015 down a distinct path than most, producing an off-court way of life sneaker The Westbrook zero. His first high-performance on-court signature sneaker would come three years later. with the discharge of ‘Jordan Why No Zer0.1’.
Get an unique way of life sneaker earlier than getting your signature basketball shoe is one thing solely Westbrook may obtain.
In his personal phrases … why not?
Infused together with his quirky contact of tailoring, Westbrook sneakers characteristic his customized “RW” brand and his life’s motto “Why not?” – a rally to maintain pushing the boundaries.
He defined the backstory of the tagline, which could be seen on his Instagram and adorned on his wristbands all through the sport.
By ESPN The Journal:
“It began in highschool, my mates and I had been doing numerous foolish issues: throwing our backpacks or not going to class. So for months, day-after-day we’d say, ‘Why not?’ It could be foolish, like, ‘let’s run in the course of the road’, ‘why not?’ ‘Let’s go right here’ – ‘why not?’ ‘Let’s exit’ – ‘why not?’ We’d all play basketball collectively and earlier than the sport we’d say, “Pssh, why not? We’re going to play basketball. Who cares?”.
So my true good friend and I believe, that is one thing we are able to use: to be children rising up within the metropolis middle, to present different children a way of confidence, a way of conceitedness. I did not assume I might be taking part in within the NBA on the time, however simply with the ability to give the subsequent individual some confidence, your brother, your good friend, whoever they’re. Why not? Who advised you that you may’t? That is the way it began and now I’m utilizing the mantra to proceed to affect individuals all over the world. “
It isn’t simply the wild patterns and brilliant colours; Westbrook’s designs, by which he takes a sensible function to assist create, incorporate the issues which might be most essential to him, “Parenting,” “Household,” and “Belief and Loyalty,” the themes of his newest sneaker, the ‘Why not Zer0.four’.
“Russ needs to inform his tales and the tales which might be essential to him,” Lee Gibson, the lead designer of Westbrook’s signature sneaker, advised SLAM Journal.
“And what you study Russ that you just actually haven’t got an thought possibly in these interviews and watching him on TV is simply the loyalty he has in the direction of his family and friends. That’s what it’s primarily based on. These first 4 footwear have quite a bit to do with these connections. “
The Why Not Zer0.four, his fourth signature sneaker with Jordan Model, gave Westbrook the chance to make clear the BIPOC artists (black, indigenous and coloured), who designed the brand new colourways along side varied native artists.
Westbrook commissioned 4 artists to create items that mirrored his priorities of “Parenting,” “Household,” and “Belief and Loyalty,” incorporating parts of his childhood in Los Angeles, his love for his household, and his worth of belief and loyalty.
“The African American group is clearly crucial to me, and being a black man in as we speak’s society is one thing that I respect and possess,” he stated in Jordan’s official assertion.
“We now have to seek out methods to affect our youth and benefit from no matter they do, be it artwork, sports activities or drugs. It has been very inspiring for me to have the ability to try this via these artists’ footwear and commissions. “
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