SEATTLE AND LOS ANGELES – (BUSINESS WIRE)–Lights. Digicam. Style. Step & Repeat, a one-of-a-kind trend actuality competitors hosted on TikTok, is presently turning heads on digital catwalks around the globe. Created by Glamhive and the style thinkers at Mary Kay International Design Studio, the competition elevates wardrobe, make-up, and hairstylists professionals in any respect skilled ranges in a pleasant, supportive and inspirational type contest lasting 5 weeks and a Mentor program on the rising social media platform TikTok.
Since its introduction on June 22, Step & Repeat has reached the gadgets of thousands and thousands of TikTok customers worldwide, leading to engagement in additional than 30 nations. Every week, Step & Repeat host Johnny Wujek (celeb purchasers embody Katy Perry and Mariah Carey) publicizes a themed problem, signaling to newbie and seasoned stylists alike, around the globe, that it is time to be artistic and suppose exterior the closet.
“I like that we will showcase a world artistic platform and motion,” mentioned Wujek.
“It has been a number of enjoyable watching folks interpret every theme and problem in their very own private approach. Style is about bringing folks collectively to have a good time every thing that makes up glamor – from garments to make-up to hair. ”
In every spherical, celeb judges Nicole Chavez (celeb purchasers embody Scarlett Johansson and Kristen Bell), Claire Sulmers (founding father of Style Bomb Every day), and Andrew Fitzsimmons (celeb purchasers embody the Kardashians) duos with a number of the entries. and in the end decide the winners. Every receives a money award and a one-hour tutoring session with one among nineteen business leaders.
“This has been a enjoyable new strategy to join and talk with established creatives and prime rising expertise,” mentioned Chávez. “I like sharing my expertise and inspiring the following technology to rise to the highest.”
Through the mentoring classes, winners obtain individualized coaching to construct a enterprise round make-up, hair, or styling, or possibly all three.
“I beloved being the mentor to one of many unbelievable winners of the Step & Repeat TikTok problem,” mentioned Brian Underwood, director of magnificence and wellness at Oprah Diary. Listening to about her artistic journey, the challenges she confronted over the previous yr, and her inspiring plan for the longer term was an energizing expertise. And I used to be very impressed with the content material he created. These are the artistic minds of tomorrow. ”
Contributors aren’t simply spectators, they’re constructing their private companies and studying from the consultants at Step & Repeat. Stephanie Sprangers, founder and CEO of Glamhive, says that is by design.
“Our imaginative and prescient for this present is to harness the facility of leisure content material and mix it with big-name expertise and user-generated content material,” says Sprangers. “It is about inclusion and alternative. Winners get an opportunity to have a dialog that would actually change their lives. That is what excites everybody essentially the most. ”
The creativity continues into the ultimate week of the competitors because the crown of creativity will culminate in essentially the most intriguing problem but: the rejected Met Gala themes.
“It has been extraordinary to see the extent of expertise all through this course of,” Fitzsimmons mentioned. “Social media is a superb equalizer, permitting anybody with a expertise and a dream to share their work on a world scale. It has been very thrilling to see the worldwide influences mirrored all through this competitors. ”
Step & Repeat has already began to draw the eye of TikTok customers, surpassing 1.5 million views and has been featured on the UK Every day Mail, The day by day entrance row, Y Vogue Enterprise.
“Being part of this competitors has been thrilling and presents modern perception into the following nice hairstylists, make-up artists and hairstylists,” mentioned Sulmers. “I loved seeing the variety of members and their expertise are unmatched.”
For extra data go to https://www.glamhive.com/tiktok.
Glamhive was based by entrepreneur Stephanie Sprangers in 2017 with the imaginative and prescient of democratizing private type and the premise that the boldness that comes with glamor should not be unique to the wealthy and well-known. The net styling expertise offers anybody with a WiFi connection entry to stylists who will give them the help they should be the perfect model of themselves. The Glamhive platform is an all-in-one platform good for stylists to assist them develop their community and enterprise, just about 100%.
About Mary Kay and Mary Kay International Design Studio
Mary Kay Ash, one of many unique glass ceiling breakers, based her magnificence firm greater than 58 years in the past with three targets: to develop rewarding alternatives for girls, provide compelling merchandise, and make the world a greater place. That dream has grown right into a multi-million greenback firm with thousands and thousands of impartial gross sales drive members in almost 40 nations. Mary Kay is devoted to investing within the science behind magnificence, manufacturing cutting-edge skincare merchandise, colour cosmetics and fragrances, and partnering with organizations around the globe to create optimistic social affect. The Mary Kay International Design Studio is the in-house artistic company serving as a artistic incubator for Mary Kay trend, designer and influencer collaborations and model campaigns to rework product and packaging design and consumer-driven digital innovation. Study extra at MaryKay.com.