River Grajeda and her three sisters, Savannah and Phoenix, grew up in a free-spirited setting with mother and father who inspired them to become involved with artwork.
“We have now at all times been interested by arts and crafts since we have been younger, however we took it extra critically throughout the COVID-19 pandemic,” mentioned Grajeda, co-founder of Complete Lota Denim in El Paso, TX, in a current interview with Information UPDATE. “We expect for ourselves, man, we are able to do enterprise with our creations.”
Rising up, Grajeda’s mother and father typically took them to San Francisco and New York Metropolis for household holidays. These household journeys made them wish to be a part of the style trade.
“We thought the tendencies there have been nice,” Grajeda mentioned. “We at all times suppose that El Paso is at all times late for vogue.”
As they started creating extra items, the sisters discovered themselves gaining increasingly followers on their social media platforms. In mild of their new followers, they centered on creating distinctive equipment so as to add to their web site.
“We use reward playing cards which can be zero and we make guitar picks with them, my sister Savannah makes the jewellery,” Grajeda mentioned.
Along with its assortment of guitar picks and jewellery, Grajeda has produced customized items constructed from classic kakis, jean jackets, and t-shirts. He often provides patchwork and cross sew to his saved supplies with a deal with the choice 80s and 90s grunge fashion.
“Typically I add a number of our acquainted phrases and quotes that a number of teenagers say right this moment,” he mentioned.
They started promoting their recycled clothes to individuals throughout El Paso, and Grajeda would give their clients the choice of selecting up their orders or receiving them.
Nevertheless, because the fan base for Grajeda and her sister continued to develop, they noticed it as the right alternative to open a small store to additional spotlight their creativity.
The sisters not too long ago purchased their very own boutique, which is now a thriving landmark within the border city.
Grajeda and her household labored on the house for 2 months and added private touches to the partitions by portray a David Bowie mural, gluing vinyl data to the ceiling, and including pictures of themselves so shoppers can see the true bond between the sisters. .
“My mother and pa at all times supported us and helped us get our retailer up and operating,” he mentioned.
Along with creating distinctive clothes for shoppers, Grajeda and her sisters additionally spotlight their Korean and Mexican heritage.
“I like being each Korean and Mexican, and I find it irresistible and I at all times attempt to settle for it,” Grajeda mentioned.
Their mom at all times confirmed them conventional South Korean attire, a reminiscence near Grajeda’s coronary heart that additionally impressed her to develop into modern.
“I’ve at all times been proud to be Korean and Latina,” she mentioned.
Complete Lota Denim is a totally new enterprise, however Grajeda and her sisters proceed to create countless prospects for the way forward for their firm.
For extra info on Complete Lota Denim, go to their web site.