- The Neapolitan sartorial custom arrives in Kuwait, with plans for extra branches within the area
Dubai, United Arab Emirates – Alyasra Style, a number one style retailer within the area, companions with Isaia, a high-end Neapolitan model, to convey its premium vary of basic fits and bespoke menswear to Center Japanese buyers . Primarily based in Naples, Italy, Isaia is a well-established luxurious model endorsed by well-known celebrities from Robert Downey Junior to Tom Cruise.
Based within the 1920s, Isaia passes on the Neapolitan tailoring custom by means of tailor-made fits, knitwear, outerwear and equipment. It’s simply distinguished by its tiny purple coral brand, which is believed to be luck attraction in Naples.
Isaia’s new department in Kuwait at Avenues Status Mall, which opened on April 27, will serve the rising demand for luxurious menswear within the area. The department in Kuwait can be adopted by new retailer openings within the area this yr. Isaia already has an in depth presence in main style markets around the globe, together with London, Milan, Moscow, New York and Tokyo. Its presence in key GCC markets is an indication of the model’s continued growth into high-growth markets.
As well as, Isaia plans to additionally launch her first premium dishdasha and shemagh and sandals assortment within the Center East quickly. Providing the utmost in class and luxury, dishdashas are specifically designed for every GCC market, with their very own accompanying equipment. This reinforces Isaia’s dedication to crafting beautiful, high-quality clothes that mix decadence with modern parts, together with new materials and colours.
Bassel Idriss, CMO, Alyasra, mentioned: “We’re delighted to be partnering with a number one identify within the males’s luxurious style house. Isaia blends modern designs along with her wealthy legacy of Napoli tailoring to supply really standout clothes. We’re excited that our excessive web value purchasers now have entry to a number one Italian luxurious model nearer to residence at our branches in Kuwait and the remainder of the GCC.”
Gianluca Isaia, President and CEO of Isaia, mentioned: “The GCC is a key marketplace for luxurious clothes and it was merely a matter of time earlier than we opened our doorways to probably the most discerning clientele within the area. Isaia is all about handcrafted, bespoke luxurious impressed by Neapolitan traditions, however extra importantly, we stay a household enterprise at coronary heart. This has allowed us to protect our wealthy tailoring heritage whereas persevering with to supply modern designs.”
Isaia is the Italian model of selection in a number of key markets around the globe. It has witnessed double-digit annual progress within the Americas, Europe, Asia, Japan and Italy. As luxurious retail continues to develop within the GCC, the area is predicted to grow to be a key marketplace for Isaia sooner or later.
Alyasra Style was based by Mohamed and Ahmed Yusuf Al Sager. The corporate began as a small household enterprise as a part of Yusuf Al Sager Holding, a regional funding and buying and selling firm. From the start, the corporate was a pioneer in bringing high-end manufacturers to Kuwait.