Elon Musk and Tesla are stepping into the restaurant enterprise


Placeholder whereas article actions load

The connection between quick meals and automotive tradition dates again to the infancy of each: when motorists took to the increasing freeway system in the US within the early 20th century, shops providing road-friendly eats sprang as much as serve them. . Drive-ins, drive-thru lanes, and cellular order parking spots are right here to cater to our world wedded to automobiles.

Now, a doable new chapter within the intertwined story is being written: Tesla is creating plans for an all-night restaurant connected to one of many stations the place customers cost their autos, submitting plans this month with Los Angeles for a 9,300-seat area. sq. toes. installations.

Although the know-how could also be cutting-edge, the thought behind it dates again to the golden age of the drive-in, which was as a lot a spot to point out off your automobile with fins and chrome trim because it was to refill on cheeseburgers and fries. . Tesla founder Elon Musk sounded conscious of the connection in his 2018 announcement of the plan wherein he promised an old-school “roll and skate restaurant” at one of many firm’s “supercharging” stations.

Newly unveiled plans embody a rooftop bar, drive-in movie show and carhop space, although the vibe appears extra futuristic than retro, in line with electrical automobile information web site Electrek, which first reported on them. The ability will likely be constructed on Santa Monica Boulevard in Hollywood, the place Shakey’s Pizza is situated. The structure consists of 29 car-charging stations, permitting prospects to dine and watch quick films whereas they wait.

A lot concerning the restaurant, whose building should first be accredited by town, stays unclear, together with its menu and opening date, and an electronic mail to the corporate was not instantly returned. Nevertheless, Musk tweeted in 2018 that he would settle for fee within the dogecoin cryptocurrency.

His restaurateur desires apart, Musk has been mired in controversy these days over his erratic try to take over Twitter and allegations of sexual harassment by a flight attendant on his personal jet, which he has denied.

And the plan for the Tesla restaurant will not be with out its detractors. Some lament the proposal to demolish Shakey’s Pizza, which has been open since 1964, to make manner for the brand new advanced. The Esotouric Los Angeles tour firm, which focuses on preservation and historical past, referred to as it “a waste of Rte 66” and derided the depictions Tesla put forth. “If that is the promised 1950s retro futuristic Tesla drive-in, meh,” he tweeted. “He seems like the present Shakey in an inexpensive Halloween costume.”





Source link

Next Post