Searching for to construct on its international repute in style publishing and with the objective of selling girls’s empowerment, ELLE has launched ELLE Hospitality with two boutique manufacturers, Maison ELLE and ELLE Lodge. Preliminary licensed properties will open quickly in Paris and in Jalisco, Mexico.
Owned by the Paris-based Lagardère Group, the primary Maison ELLE is scheduled to open this fall in its hometown, whereas an eco-resort lodge is slated for Mexico in the summertime of 2023.
HOTELS spoke to representatives of ELLE on Tuesday, who mentioned that with greater than 200 million touchpoints monthly in 80 nations it’s coming into the lodge market to generate new sources of income and development. Along with Paris and Mexico, ELLE needs to open extra Maison ELLE in different massive cities in France, completely different capitals in Europe and in nations like China and nations within the Center East.
“Brazil shall be our third ELLE property after Paris and Mexico,” the consultant mentioned. “We plan to open round 15 inns within the subsequent 10 years. We’re working carefully with every associate to search out the very best alternatives, every knowledgeable of their geographical space”.
ELLE didn’t reveal how a lot it was investing on this deal, however advised HOTELS: “The Lagardère Group all the time works very carefully with every associate to accompany them far past the investments, offering content material for the idea, inspiration, design, service, and so forth. . ”
Because the proprietor of the model, ELLE won’t make investments straight in initiatives however will license its identify. Every licensee will handle their property.
For instance, listed here are the small print on how ELLE Hospitality has aligned itself with three actual property and lodge group companions:
- ACTUR in Mexico is an actual property developer that additionally gives a platform for life-style hospitality and growth funding in Mexico. He’ll lead the Jalisco mission.
- Studio V in Europe, in affiliation with the Valotel group, is devoted to model conception and experiences with a deal with design and growth. He’ll lead the primary Paris mission.
- Whitney Robinson Worldwide within the Center East is a design-driven actual property and lodge growth firm.
The primary Maison ELLE, in affiliation with Studio V, which is able to personal and function the lodge below the route of Pascal Donat, president of the French lodge group Valotel, will open in Paris this fall within the 17th arrondissement close to the Arc de Triomphe. It’ll have 25 rooms and suites and a spa.
“Past the inns themselves, our company are in search of that means and a way of belonging,” Donat mentioned. “That is why at this time, bringing to life a model’s emotional reference to the buyer, by means of hospitality and design experiences, is central to our strategy with Maison ELLE.”
The primary ELLE luxurious life-style and eco-conscious lodge in partnership with ACTUR will open in the summertime of 2023 on a stretch of Mexico’s Pacific coast in Jalisco, Mexico. The mission is being led by the manager president of ACTUR, Ricardo Santa Cruz.
On the core of its design idea, ELLE Lodge is tapping into the native expertise of aspiring designers and craftswomen to think about its rooms, suites and customary areas.
“We’re delighted to launch ELLE into the world of hospitality. The success of our model to this point has been due to our innovation, our particular relationship with girls and we’re proud to proceed to problem the established order, as we enter a brand new period of journey”, mentioned Constance Benqué, President of ELLE Worldwide and Govt Director of Noticias Lagardère. “Our two ideas, starting with the openings of Maison ELLE in Paris and ELLE Lodge in Mexico, will function thrilling gateways that permit company to see locations by means of a brand new lens and thru ELLE’s imaginative and prescient.”
Over the previous 40 years, ELLE has already entered numerous sectors with licensing agreements, together with magnificence (fragrances, make-up, skincare), style (attire, sportswear with the ELLE Golf assortment in Korea), and equipment (watches , luggage, glasses) . It has 150 licensing companions in additional than 80 nations.
Now, ELLE needs to evolve its portfolio of experiential and life-style companies for its clientele. ELLE Hospitality will be a part of ELLE’s Cafés (it already has one in Taiwan, Pattaya and Tokyo), magnificence salons (Osaka, in addition to Guangzhou and Shanghai, China) and two spas in India.
“Submit-COVID and after some years of reflection, ELLE continues its growth on the planet of experiential companies, providing international stays as an rising associate within the hospitality business,” the consultant mentioned. “Coming into this market will permit the corporate to thrive and develop and provide this expertise to ELLE followers. Subsequently, it’s going to deliver a broader vary of companies and experiences to take the group one step additional.”