Looking for to construct on its world status in style publishing and with the purpose of selling girls’s empowerment, ELLE has launched ELLE Hospitality with two boutique manufacturers, Maison ELLE and ELLE Lodge. Preliminary licensed properties will open quickly in Paris and in Jalisco, Mexico.
Owned by the Paris-based Lagardère Group, the primary Maison ELLE is scheduled to open this fall in its hometown, whereas an eco-resort lodge is slated for Mexico in the summertime of 2023.
HOTELS spoke to representatives of ELLE on Tuesday, who stated that with greater than 200 million touchpoints per thirty days in 80 international locations it’s coming into the lodge market to generate new sources of income and development. Along with Paris and Mexico, ELLE desires to open extra Maison ELLE in different huge cities in France, totally different capitals in Europe and in international locations like China and international locations within the Center East.
“Brazil will probably be our third ELLE property after Paris and Mexico,” the consultant stated. “We plan to open round 15 lodges within the subsequent 10 years. We’re working intently with every associate to seek out one of the best alternatives, every skilled of their geographical space”.
ELLE didn’t reveal how a lot it was investing on this deal, however advised HOTELS: “The Lagardère Group at all times works very intently with every associate to accompany them far past the investments, offering content material for the idea, inspiration, design, service, and many others. . ”
Because the proprietor of the model, ELLE is not going to make investments immediately in initiatives however will license its identify. Every licensee will handle their property.
For instance, listed below are the small print on how ELLE Hospitality has aligned itself with three actual property and lodge group companions:
- ACTUR in Mexico is an actual property developer that additionally gives a platform for life-style hospitality and growth funding in Mexico. He’ll lead the Jalisco undertaking.
- Studio V in Europe, in affiliation with the Valotel group, is devoted to model conception and experiences with a deal with design and growth. He’ll lead the primary Paris undertaking.
- Whitney Robinson Worldwide within the Center East is a design-driven actual property and lodge growth firm.
The primary Maison ELLE, in affiliation with Studio V, which can personal and function the lodge below the course of Pascal Donat, president of the French lodge group Valotel, will open in Paris this fall within the 17th arrondissement close to the Arc de Triomphe. It can have 25 rooms and suites and a spa.
“Past the lodges themselves, our friends are searching for which means and a way of belonging,” Donat stated. “That is why at present, bringing to life a model’s emotional reference to the patron, via hospitality and design experiences, is central to our strategy with Maison ELLE.”
The primary ELLE luxurious life-style and eco-conscious lodge in partnership with ACTUR will open in the summertime of 2023 on a stretch of Mexico’s Pacific coast in Jalisco, Mexico. The undertaking is being led by the manager president of ACTUR, Ricardo Santa Cruz.
On the core of its design idea, ELLE Lodge is tapping into the native expertise of aspiring designers and craftswomen to think about its rooms, suites and customary areas.
“We’re delighted to launch ELLE into the world of hospitality. The success of our model thus far has been because of our innovation, our particular relationship with girls and we’re proud to proceed to problem the established order, as we enter a brand new period of journey”, stated Constance Benqué, President of ELLE Worldwide and Government Director of Noticias Lagardère. “Our two ideas, starting with the openings of Maison ELLE in Paris and ELLE Lodge in Mexico, will characteristic thrilling gateways that enable friends to see locations via a brand new lens and thru ELLE’s imaginative and prescient.”
Over the previous 40 years, ELLE has already entered numerous sectors with licensing agreements, together with magnificence (fragrances, make-up, skincare), style (attire, sportswear with the ELLE Golf assortment in Korea), and equipment (watches , luggage, glasses) . It has 150 licensing companions in additional than 80 international locations.
Now, ELLE desires to evolve its portfolio of experiential and life-style providers for its clientele. ELLE Hospitality will be part of ELLE’s Cafés (it already has one in Taiwan, Pattaya and Tokyo), magnificence salons (Osaka, in addition to Guangzhou and Shanghai, China) and two spas in India.
“Put up-COVID and after some years of reflection, ELLE continues its growth on the planet of experiential providers, providing world stays as an rising associate within the hospitality business,” the consultant stated. “Getting into this market will enable the corporate to thrive and develop and provide this expertise to ELLE followers. Subsequently, it can convey a broader vary of providers and experiences to take the group one step additional.”
