In a significant improvement within the bank card trade, AU Small Finance Financial institution has launched a brand new bank card product. AU Small Finance Financial institution has launched the trade’s first customizable bank card, LIT, based on an official assertion.
AU Financial institution LIT (Dwell-It-In the present day) Credit score Card
AU Financial institution says the LIT (Dwell-It-In the present day) bank card presents a novel worth proposition for cardholders: select the options they need, and for the size of time they need.
Releasing a press release through the launch of the customizable bank card, AU Financial institution mentioned: “Whereas bank card firms supply engaging merchandise in numerous classes, it’s usually tough for purchasers to search out the mix of all these options in a single. This forces them to go for a number of bank cards that supply rewards from particular classes just like the journey card to maximise travel-related spending or co-branded playing cards to buy at particular e-commerce websites. LIT, the financial institution has put the facility to decide on these options within the fingers of shoppers: all classes on one card, and so they even have the liberty to show these options on or off primarily based on their altering life-style necessities.”
The LIT bank card presents 5 classes of options, specifically:
-Entry to the room: by which clients can select one or two accesses to the room per quarter
-Milestone Advantages: By which, one can get extra reward factors or money again
-OTT and life-style memberships: the place you will get free memberships for varied platforms and companies
-Accelerated Rewards (On-line/Offline): Clients can earn larger reward factors for on-line and POS transactions
-Different options: together with gasoline surcharge waiver, grocery money again and far more
Commenting on the launch, Sanjay Agarwal, President and CEO of AU Small Finance Financial institution, “At AU Financial institution, we have now all the time believed in difficult the established order by leveraging expertise and innovation to deliver concerning the change the banking trade wants. Final yr, it turned the primary Small Finance Financial institution to begin a bank card portfolio to empower our clients. Quickly, we noticed that GenZ and digitally savvy customers wanted extra management over the merchandise they use. This led to the evolution of the customizable LIT bank card that brings the options of many bank cards into one card. We are going to proceed to launch many of those modern merchandise and keep true to our mission to be the agent of change by our mission, Badlaav Humse Hai “.
“Whereas AU Financial institution already has a wide range of card companies, the addition of the LIT bank card will assist it meet the altering wants of a technology of knowledgeable, digitally savvy customers. AU Financial institution launched its first vary of bank cards final yr.After all, the Financial institution efficiently enrolled greater than 2.three Lakh bank card clients from greater than 200 districts of Tier 2 and Tier three cities, most of whom are first-time bank card customers time,” the AU Financial institution assertion added.
