Emma Raducanu and Dua Lipa have teamed up for a brand new evian marketing campaign.
The 19-year-old was delighted to teach the ‘New Guidelines’ hitmaker on her beloved sport, giving her tips about grip, method and hitting on a scorching pink tennis courtroom.
After reviewing the lesson, within the new marketing campaign video, Emma and Dua take a break from the pitch to drink some evian water as they sit on the white chairs on the evian pitch earlier than getting ready for extra rallies .
The pair then commerce expertise, with massive mirrored audio system adorning a set because the 26-year-old singer teaches Emma some dance strikes to her track ‘Bodily’.
And Dua admitted that making the video gave the athlete much more respect.
She stated: “I’m very pleased to accomplice with evian once more for this upcoming marketing campaign that includes the incomparable Emma Raducanu. Experiencing a little bit of how Emma trains for the summer time tennis season firsthand solely added to the immense respect I’ve for her and her craft.
“I used to be additionally capable of change issues up and convey her into my world to coach her by means of elements of my efficiency routine! I believe each experiences allowed us to problem ourselves in new methods, whereas discovering frequent floor within the significance of staying true to ourselves and sharing our passions.”
Emma had “numerous enjoyable” engaged on the video, however she has no plans to comply with in her pop star buddy’s footsteps.
She stated: “Dua is likely one of the best possible individuals I’d have wished to be on a marketing campaign with and I really feel so fortunate that evian made it attainable! This was my first large Evian marketing campaign and all of us had numerous enjoyable on set. Dua was an excellent coach, she was affected person with me as she tried to bop. I believe I’ll keep on the courtroom!”
The water firm was delighted to carry the 2 stars collectively for its new marketing campaign, which celebrates authenticity and honesty.
Dawid Borowiec, World Model Director at evian says: “Bringing these two icons collectively for the primary time has been an actual spotlight for the model; each Dua and Emma completely characterize evian’s values, as each stars have such a ardour for being genuine. for themselves.
“We have now a wealthy historical past of supporting tennis championships and athletes, so this actually felt like the right time to have a good time our two unimaginable ambassadors in a enjoyable and energetic marketing campaign. As a model, we’re pioneers on this cultural change to be probably the most trustworthy and true model of oneself, which is completely mirrored in our pure water.
“It was so fantastic to see Dua and Emma’s friendship blossom by means of their shared passions and we won’t wait to see what the couple may do subsequent.”