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LEGO invita a todos a escribir “A to Z” de orgullo en el movimiento de impresión de la multitud

June 5, 2022
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LEGO invita a todos a escribir “A to Z” de orgullo en el movimiento de impresión de la multitud


Imágenes de LEGO

LEGO se trata de construyendo arte para representarte a ti mismo y ahora expandiendo esa visión varias veces en una muestra masiva de apoyo para las personas LGBTQIA +. ¿La mejor parte? El proyecto será modelado íntegramente por el público, porque ¿quién mejor para mostrar lo que significa la autoexpresión?

Llamó Maravilloso AZ, La nueva iniciativa contará con construcciones LEGO realizadas por personas y simpatizantes LGBTQIA+, así como empleados de LEGO, y se extenderá hasta 2023.

Conversaciones sobre La identidad de género aún es confusa para el público en basic: GLAAD, una organización de monitoreo de medios inclusiva sin fines de lucro, estima que el 45 % de las personas no LGBTQIA+ todavía tienen dificultades para comprender la terminología de la comunidad. Por lo tanto, el objetivo es explicar el vocabulario de una manera lúdica y comprensible para todos. LEGO está incrustado en muchos recuerdos de la infancia, por lo que esta es la mitad de la batalla ganada.


Imagen a través de LEGO

No hace falta decir que, El camino del orgullo de cada persona es diferente, por lo que el fabricante de juguetes alienta a los fanáticos a contar sus historias al canalizar sus identidades en el arte de LEGO. Cualquiera puede mostrar sus retratos del alfabeto LGBTQIA+ compartiendo sus versiones en línea con el hashtag #AtoZofAwesome.

LEGO se reunirá el trabajo de los creadores para describir el alfabeto completo en una página dedicada Impresionante A. A. sitio internet a finales de este año.

La compañía tiene ya ha destacado una serie de obras de arte de miembros de la comunidad LGBTQIA+ en la campaña de lanzamiento. Además de las interpretaciones tipográficas del alfabeto, también tenemos vibrantes dioramas personales para cada artista.


De arriba a la izquierda a abajo a la derecha: interpretaciones personales de los acrónimos de lesbiana, homosexual, bisexual, transgénero, queer, intersexual, asexual y +. Imágenes de LEGO

“Simplemente vino a nuestro conocimiento entonces Acerca de los ladrillos LEGO es que pueden ser una poderosa forma de autoexpresión, porque puedes construir cualquier cosa que puedas imaginar. También sabemos que a la gente le gusta hablar sobre lo que está construyendo, por lo que pensamos que sería un gran ambiente para iniciar conversaciones importantes y, a veces, difíciles sobre la identidad”, explica Alero Akuya, VP de desarrollo de la marca LEGO Group.

“No puedo esperar para ver qué enviarán los fanáticos de versiones increíbles y hermosas historias. Esperamos su creatividad y la nuestra Impresionante A. A. La campaña inspira a personas de todas las edades y ayuda a crear conciencia y aceptación. Queremos mostrarle a la gente que con más amor y comprensión, las personas pueden ser ellos mismos”, continúa Akuya.

Cristalizando su posición, El Grupo LEGO ha prometido $ 1 millón a organizaciones de apoyo comunitario. También se unirá a los eventos del Orgullo en lugares como Londres y Munich.

[via Marketing Interactive, Mashable, LEGO, images via LEGO]





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