CHICAGO — Major Road Connoisseur, Biscotti Brothers Bakery and Meurer Brothers Bakery have come collectively beneath a brand new model id: Sweetmore Bakeries.
The muse for the brand new enterprise was laid in 2019 when personal fairness agency Shore Capital Companions recapitalized Major Road Connoisseur and started investing within the customized wholesale bakery firm’s enterprise growth, gross sales and advertising, and manufacturing infrastructure. primarily based in Akron, Ohio. A yr later, Major Road Connoisseur acquired Greensburg, Pennsylvania-based Biscotti Brothers, a wholesale bakery firm targeted on specialty cookies like biscotti and pizzelle for in-store retail baking. Then in late 2021, Major Road Connoisseur acquired Meurer Brothers Bakery, Fond du Lac, Wisconsin. Meurer Brothers Bakery is a third-generation producer of premium pastries for in-store bakery prospects, making it a superb match for the Major Road Connoisseur enterprise of supplying premium baked items to ISBs, eating places, golf equipment and comfort shops.
“We’re proud to carry our household of bakeries collectively beneath the Sweetmore model,” mentioned David Veenstra, CEO of Sweetmore Bakeries. “Major Road Connoisseur, Biscotti Brothers and Meurer Brothers every supply a novel story, however are aligned of their shared ardour for high-quality, scrumptious baked items. Whereas every bakery will proceed to function beneath its legacy model, we’re delighted to now have a unified id to rejoice these shared values and market our collective merchandise and options to raised serve our prospects.”
Throughout its three bakery divisions, Sweetmore provides cookies, muffins, biscotti, danish, brownies, granola, frostings and extra.