WHY YOU VALUE: NYC & Firm made three new appointments, together with an addition to the C-Suite, an improve to the Govt Management crew, and an addition to the Senior Management crew. –Janeen Christoff, Senior Author, TravelPulse
NYC & Firm Chairman and CEO Fred Dixon introduced three latest promotions at NYC & Firm, together with an addition to the C-Suite, an improve to the Govt Management crew and an addition to the Senior Management crew.
Natalie Koepff, who joined the group in 2008, has been promoted to director of operations. In her capability, she’s going to proceed her position as normal counsel at NYC & Firm together with overseeing operations on the group. Rondel Holder, who joined NYC & Firm in late 2020, has been promoted to senior vp of content material and variety initiatives. In his position, he’ll proceed to steer the corporate’s content material technique and handle variety, fairness and inclusion (DEI) efforts throughout all firm features, together with advertising, tourism, conference improvement and extra. . Janette Roush, who joined NYC & Firm in 2018, has been promoted to government vp of promoting and digital. In her position, she’s going to proceed to develop advertising methods for the corporate together with overseeing digital development efforts.
“As our tourism restoration continues to take form, I’m proud to announce the well-deserved promotions of Natalie Koepff, Janette Roush and Rondel Holder,” mentioned Fred Dixon, Chairman and CEO of NYC & Firm. “Every has performed a key position in shaping NYC & Firm’s success now and sooner or later, and I thank them for his or her important contributions and management.”
Extra background on the brand new appointments:
Natalie Koepff, who was promoted to Chief Working Officer, most just lately served as Basic Counsel and Govt Vice President of Authorized and Enterprise Affairs at NYC & Firm. In her new position, Natalie will proceed as Basic Counsel and can oversee the day-to-day enterprise operations of the group, working carefully with division heads and supervisors to assist the day-to-day actions of the corporate. Previous to becoming a member of the authorized crew at NYC & Firm in 2008, Koepff was a part of the authorized crew at Constituency Administration Group (CMG), part of the Interpublic Group of Corporations, in its Enterprise and Authorized Division, providing purchasers built-in providers throughout a full vary of promoting communications disciplines.
Janette Roush, who was promoted to Govt Vice President of Advertising and Digital, most just lately served as Govt Vice President of Advertising at NYC & Firm. Janette will now lead the corporate’s advertising and digital divisions. She is going to proceed to supervise the group’s home and worldwide promotional campaigns, B2B advertising for journey commerce and assembly planners, partnerships, and promotional technique for the corporate’s blockbuster campaigns, together with NYC Restaurant Week and NYC Broadway Week. In her new position, Janette will now additionally oversee the group’s paid media technique, digital initiatives and media insights to lift the town’s profile and encourage visits to all 5 boroughs. Previous to becoming a member of NYC & Firm, Janette spent greater than twenty years advertising Broadway at organizations together with Broadway.com and AKA, a world chief in leisure promoting and technique.
Rondel Holder, who was promoted to senior vp of content material and variety initiatives, most just lately served as vp and artistic director of NYC & Firm. Rondel will proceed to steer content material technique throughout the Firm in addition to handle variety, fairness and inclusion (DEI) efforts throughout all firm features, together with advertising, tourism, conference improvement and extra. Previous to becoming a member of NYC & Firm in 2020, Holder served as Head of Manufacturing and Execution, Advertising at Essence Communications Inc., the place he oversaw execution of branded movies and video sequence, sponsored digital content material, influencer advertising and extra. .
FONT: NYC & Firm press launch.
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