Iconic Gold Coast dressmaker Paula Stafford, who launched the bikini to Australia, has died on the age of 102.
- Stafford was born in 1920 and studied arithmetic, chemistry and physics at Melbourne Women Grammar.
- He launched the bikini to Australia when the design was nonetheless thought of controversial.
- The Stafford bikini grew to become synonymous with the Gold Coast within the 1950s and 1960s, at a time when it was thought of a beachside city.
Stafford’s style empire included swimwear, daywear, eveningwear, and menswear, and by 1964 was the second largest business on the Gold Coast after sand mining.
However when she minimize her first one-piece swimsuit in half, Stafford stated she hadn’t even “heard the identify ‘bikini’.”
“I referred to as mine a two-piece,” he stated in a 2014 interview with ABC.
Whereas the bikini was invented in 1946 by Frenchman Louis Réard, Stafford popularized the then-controversial swimwear design and put the Gold Coast on the map within the course of.
No must pay for promoting
Though he made his first two-piece go well with for private use, Stafford stated “folks nonetheless wished what he was sporting.”
“So I made a decision it is likely to be a good suggestion to have some additional earnings,” he stated.
The bikini rose to fame in 1952 when a lady sporting a Stafford design was ordered off the seashore for being conceited.
Stafford responded by sending 5 girls of their bikinis to the seashore in what grew to become an notorious public relations stunt.
“It was fairly superb.”
Greater than a model
Stafford stated swimwear grew to become “an business” for her, as her enterprise exported bikinis to London and New York and employed at the least 50 girls and relations.
“It grew so quick that we needed to construct a particular manufacturing unit to place the machines in,” Stafford stated.
Whereas his enterprise began with simply 4 machines, he ended up with greater than 40.
The Stafford bikini grew to become synonymous with the Gold Coast at a time when the town was thought of extra of a seaside city.
“It was lots of work and time concerned, however I used to be glad to do it,” he stated.
Lydia Pearson of well-known Queensland style model Easton Pearson instructed ABC in 2020 that Stafford pioneered the business in Australia.
‘You possibly can’t remorse it’
Stafford was born in 1920 and studied arithmetic, chemistry and physics at Melbourne Women Grammar.
Whereas she wished to grow to be an architect, Stafford stated the director suggested her to pursue a “extra female” profession path.
“So the gown design got here into the image,” she stated.
Stafford stated he left the enterprise within the 1990s earlier than it lastly declined.
“It is no good trying again and saying ‘I ought to have achieved this, I ought to have achieved that.’ I did what I did and that was it.”
“You possibly can’t remorse it, are you able to?”
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