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Pepsi deja el Tremendous Bowl después de una década

June 4, 2022
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Pepsi deja el Tremendous Bowl después de una década


Fotografías 49586903 © Danny Raustadt | Dreamstime.com

En la ultima década, Pepsi se ha convertido en sinónimo del espectáculo de medio tiempo del Tremendous Bowl, y después de 10 años de espectáculos extravagantes e icónicos que los fanáticos del fútbol y los demás anhelan, Pepsi está a punto de terminar.

Pepsi ha comenzado acuerdo con el Tremendous Bowl en 2012, y el contrato de $ 2 mil millones tenía una duración de 10 años, finalizando en 2022. La compañía recibió a varias celebridades, incluidos Prince, Michael Jackson, Beyoncé, Paul McCartney, Bruce Springsteen, Aerosmith, Girl Gaga, Janet Jackson y Justin Timberlake.

Los espectáculos también dio a luz a una letanía de momentos icónicos de la cultura pop que permanecerán en el mundo durante generaciones. De las lluvias bendiciendo la escena mientras Prince tocaba Lluvia púrpura, en la reunión de Beyoncé con Future’s Little one y Girl Gaga saltando desde el techo. Los actos intentaron continuamente darle la vuelta a la serie y unirlos entre sí. Nunca se vio solo como un acto de pausa, sino como una actuación que la gente esperaba ver todos los años.

Las proverbiales cortinas de Pepsi Se le ocurrió un espectáculo de hip-hop en el que personas como Snoop Dogg, Dr. Dre, Mary J. Blige, 50 Cent, Eminem, Kendrick Lamar y Travis Scott, por nombrar algunos, subieron al escenario para ayudar a Pepsi a que funcione. . fuera con una explosión. Después de una década de espera, los fanáticos finalmente pudieron ver una actuación de puro rap para Halftime.

La NFL anunció anteriormente que estaba buscando nuevos patrocinadores, así que tal vez esta noticia no sea una gran sorpresa. Sin embargo, ver que realmente sucede puede ser impactante, ya que la mayoría de las personas están acostumbradas a ver el famoso logotipo y el nombre de Pepsi que acompañan al espectáculo de medio tiempo.

Pepsi también lo tiene afirmó que su salida fue un intento de seguir las tendencias crecientes del consumo digital y de transmisión y el declive de la transmisión. Pepsi ha esculpido y creado un nombre para muchas celebridades, si recibiste un comercial o te invitaron a cantar en su programa de medio tiempo, significa que lo lograste.

Sin embargo, Pepsi no es completamente eliminado del Tremendous Bowl y continuará patrocinando el Draft de la NFL y otros premios a jugadores.

[via Deadline and The Wrap, Photo 49586903 © Danny Raustadt | Dreamstime.com]





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