Atlanta-based on-the-go restaurant Slutty Vegan has joined forces with Steve Madden for a limited-time collaboration.
Launching on Monday, there is a pair of Folks for the Moral Remedy of Animals-approved vegan sneakers and a crossbody bag that improve the restaurant’s daring colours, fashion and perspective. Co-branded gadgets are offered on-line on each firm websites and thru Steve Madden’s Atlanta location.
The 2 events related final yr. Throughout Black Historical past Month in February 2021, Steve Madden has partnered with the Fearless Fund to focus on six ladies of coloration who’ve began their very own companies. That effort included Slutty Vegan founder and CEO Pinky Cole, who hit it off with Madden’s eponymous founder on a Zoom name.
The collaboration coincides with the enlargement of Slutty Vegan. Having lately opened its fifth location in Athens, Georgia, the corporate will introduce extra places in Brooklyn and Birmingham, Alabama. The plant-based fast-casual chain has been gaining some traction because it opened its first Atlanta location in 2018. Instagram ordering and a nationwide meals truck tour are among the methods Slutty Vegan connects with customers. diners.
Delivering his graduation handle at Clark Atlanta College final month, Cole provided to present all graduates who wish to begin a enterprise the flexibility to register a restricted legal responsibility company in partnership with Varo Financial institution. His plant-based burger operation lately acquired his personal enhance. Slutty Vegan raised $25 million in Sequence A funding from Danny Meyer’s Enlightened Hospitality Investments and Richelieu Dennis’s New Voices Fund. The corporate is reportedly valued at $100 million.
For each collaborative merchandise bought by their respective websites, each Steve Madden and Slutty Vegan will donate $1 to PETA by ShoppingGives. Possession and Bsettitup luggage retail for $99 and $89 respectively.