Thom Browne swam competitively whereas attending faculty at Notre Dame. And now, he is taking that love of water and making use of it to his newest advert marketing campaign, which launched on June eight.
The marketing campaign, which was shot by Richard Phibbs, is the primary time the corporate has featured swimwear in its advertisements, a class Browne has been providing for greater than a decade.
The marketing campaign goals to focus on the matching swim trunks and blouson jackets, however, in typical Thom Browne vogue, misrepresents the items’ gender codes by exhibiting males in bikini tops and girls in simply bikini tops. with the shorts.
The photographs are supposed to be paying homage to traditional American pictures and present fashions posed like statues in bathing fits worn slung low or excessive, tied or untied.
The swim shorts are made in Italy from proprietary swim know-how materials and are provided in purple, white, navy and grey with a four-bar stripe and adjustable drawstring. The blouson jackets supply the identical stripe on the left arm.
The earlier marketing campaign, which was shot by Tina Barney and featured David Harbor and Anh Duong, highlighted uniform gown.
Browne stated swimwear has persistently carried out as a high class for the model in all areas since launch and has now grown to change into a core a part of the gathering.
“I’ve been designing swimming since 2011,” stated Browne. “I initially created it as a result of I wished a pair of swimsuits. Like the remainder of my assortment, I typically design to fill a niche in my wardrobe.”
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