(ANSA) – ROME, JUNE 1 – Florence’s iconic Uffizi artwork gallery has garnered greater than one million likes on the video-sharing social media platform TikTok, the Florentine gallery mentioned on Wednesday.
A video of a three-day go to by British singer-songwriter Dua Lipa pushed the Uffizi over the sting, he mentioned.
Moreover, with over 116,700 followers on TikTok, the Uffizi is by far essentially the most adopted Italian museum, with the Museo Archeologico Nazionale in Naples a detailed second with 19,200 followers.
Worldwide, the Florentine gallery ranks third behind the Prado in Madrid with 395,500 followers and three.2 million likes, and the Nationwide Gallery in London with 203,900 followers and 1.1 million likes.
It’s forward of the Rijksmuseum di Amsterdam (111,200 followers, 564,400 likes) and the Metropolitan Museum of New York (50,800 followers, 238,500 likes).
“The variety of younger folks we see on social media interprets into precise visits to the museum,” mentioned Uffizi director Eike Schmidt.
“That is the actual success of the Uffizi on TikTok. Girls and boys uncover our works on social networks after which come to see them reside within the gallery.
“That is confirmed by the rise of their presence within the Gallery and an more and more robust participation in our educating initiatives.” (ANSA).
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