“I got here from Rostov to see how it’s now”Jaroslav informed Ephesus, who together with a number of thousand Russians attended, three many years after the triumphant arrival of McDonald’s or Moscow and fewer than three months after its closure Russiato find the nationwide model of this quick meals chain.
“I hope to eat properly and have an excellent time with my mates”, provides the scholar, amid exclamations of approval from his mates, with whom he patiently waits beneath the bitter June solar for his flip to return first. Vkusno i tochka (Scrumptious and periodic)meant to switch McDonald’s.
The “new” fast-food chain has opened its doorways fifteen eating places in Moscow, together with the one on Pushkin Sq.within the middle of the Russian capital, has develop into one of many symbols of Russia’s openness to the West and the dissolution of Soviet Union to be the primary McDonald’s within the nation.
One other 50 eating places will open this Monday and about 200 are anticipated to open by the top of the month. after which they are going to open between 50 and 100 per week all through Russia, as much as a thousand establishments.
Alexander Govor had the franchise of the North American agency. Now, he does enterprise with Vkusno of Tochka. Picture EFE
Regardless of the summer time warmth, a number of thousand Russians gathered in entrance of the reopened restaurant, adorned with balloons and posters with the brand new emblem – a inexperienced circle with a small crimson circle and two orange bars, allegorical with a hamburger and two chips – and a poster which reads “C“He modified his identify however not his love.”
“We got here to really feel this environment and to see what the brand new McDonald’s will appear like.“I imply, not McDonald’s anymore,” says Olesia, a pupil who claims to have been an everyday McDonald’s shopper.
Sasha despatched him, satisfied that “the whole lot will stay as earlier than, the identical environment, a spot to share and eat.”
McDonald’s, one of many largest restaurant franchises on the earth, introduced its withdrawal from Russia. the place there have been 850 shopsfor the navy marketing campaign in Ukraine.
The enterprise in Russia was purchased by the businessman Alexandr Govorwhich already operated 25 amenities in Siberia.
McDonald’s had 850 areas in Russia. Picture EFE
Though Govor didn’t make public the quantity of the community sale, he assured it was a “symbolic prize”a lot lower than its market worth.
Nonetheless, he said that the sale and buy settlement included a dedication to spend money on 2022 alone about 7 billion rubles. (greater than $ 100 million) and left the door open for a attainable McDonald’s return to Russia.
“I’m an bold particular person and I hope not solely to reopen the earlier 850 shops quickly, however to maintain shifting ahead,” Govor mentioned throughout the opening of Tochka’s Vkusno.
A protracted line to enter Vkusno I Tochka, Moscow. Picture EFE
The Siberian businessman, who amassed his fortune within the discipline of fossil fuels, turned to gastronomy in 2014, when he joined the quick meals chain and opened 25 eating places within the metropolis of Novosibirsk.
Now, the primary problem is to provide life to this new community, with a view to Fulfill the infinite urge for food of Russia Burger and save hundreds of jobs throughout the nation, based on Moscow Mayor Sergei Sobyanin, on the event of the opening of Tochka Vkusno.
“Congratulations on the opening of the restaurant! “We had been nervous about you, in regards to the destiny of the staff, in regards to the suppliers, it’s a lot of folks, tens of hundreds,” he mentioned, noting that “a whole bunch of hundreds of individuals” get pleasure from such a meals.
And that is Vkusno of Tochka, at the least for now, He differs barely from his predecessor: the crowded room seems to be like a hill of ants, clients choose their dishes on the digital terminals, whereas clerks run behind the counters and shout ready-made order numbers.
Oleg, a former worker of one other quick meals chain, got here on the primary day of Tochka’s Vkusno “to stay this historic secondsee the way it seems, what’s on the menu “.
“Dwelling this historic second,” says a shopper in Moscow. Picture EFE
“The menu is identical. For me, as a kind 1 insulin-dependent diabetic, it is very important have choices to decide on the appropriate meals. And here is the place I might do it,” he assures Efe.
Though the names of the presents are completely different, the menu is virtually an identical, Digital ordering techniques don’t differ in any approach from the earlier ones, which allows a fast choice and cost, after which you simply have to attend for the staff to announce that the whole lot is prepared.
Nonetheless, though the menu has not introduced any large surprises for the time being, the common ones already miss the Large Mac hamburgers and McFlurry ice lotions, as they’re registered logos of McDonald’s.
In keeping with pupil Tamara, the renewed supply “has modified a bit. now hamburgers are richer, juicierThey arrive with extra sauce. “