We the folks can not possesses the power to stroll on water, however Heineken provides us the possibility to stroll on beer. He launched “Heinekicks,” which aren’t solely wrapped in his signature colours, but additionally have beer injected into the soles.
Heineken has teamed up with artistic company Le Pub, promoting agency BBH Singapore and Dominic Ciambrone – aka “The Shoe Surgeon” – to offer beer followers and sneaker followers the freshest kicks they’re going to ever have, actually. The footwear had been created on the event of the launch of Heineken Silver.
Throughout the clear base from the footwear, Heineken Silver beer will be seen swirling round. The drink was added utilizing a particular surgical injection into the only. A tube across the toe of the shoe additionally holds a few of that well-known golden liquid.
Now whilst you i can not drink beer, you will undoubtedly stroll lots in these footwear.
Beer in your sole
Designed in collaboration with famend shoe designer Dominic Ciambrone to have fun the smoothness of Heineken®ï¸ silver. Heinekicks aren’t your on a regular basis footwear, nevertheless it’s not each day you get to go for beer. pic.twitter.com/LefwD5X7if
— Heineken (@Heineken) August 2, 2022
Nonetheless, the insanity it doesn’t cease There. Tucked away on the tongue is a metallic bottle opener for everytime you’re in a decent spot and left your trusty opener at house. That is actually the shoe that retains on giving.
Tennis is flowery within the model’s iconic silver, inexperienced and crimson colours, giving it that unmistakable Heineken flourish.
Solely 32 in pairs worldwide they’re unleashed from August 11, beginning with Singapore, the place seven will probably be out there. The unique pair will probably be uncovered as a part of The Future Mission occasion at [email protected] in Singapore from August 10 to August 15.
[via 8 Days and LBB Online, cover image via Heineken]
