Julia Reynolds, who based Tesco’s F&F clothes, is right here with a brand new model for Gen X ladies: that is King Home.
The brand new clothes assortment contains shirts, blouses, jumpers, sweatshirts, clothes and knitwear; extra importantly, they’re all designed in-house.
Julia, who co-founded the model with former Tesco international clothes shopping for director Mandy Kearns, mentioned: “I’ve assembled a group of extremely revered business consultants, all extremely expert and obsessed with creating versatile clothes that ladies will need. use over time. once more.”
Retail costs vary from £39 for stretch knit trousers to £85 for knitwear.
Julia added that with King Homewhich is now on-line, the aim is to be the vacation spot of alternative for middle-aged prospects who can say ‘that is for me and I am completely happy right here’.
She started her profession at Arcadia Group and Mackays earlier than transferring to Tesco, the place she was one of many key founders of the Florence + Fred model in 1999.