WhatsApp will be sending a message to Hollywood with the debut of his maiden movie, ‘Naija Odyssey’.
Messaging platform is taking an enormous leap from its regular providers to ship the story of 2021 NBA champion Greek-born Giannis Antetokounmpo within the type of a 12-minute brief movie.
The characteristic narrates his life as a Greek-born Nigerian enjoying for the Milwaukee Bucks. It primarily focuses on the basketball participant’s wrestle to honor his Greek and Nigerian roots, primarily after immigrating to the US.
Predictably, as a manufacturing from an organization fueled by an ad-led dad or mum, a shameless little plug is to be anticipated. Interspersed within the movie is how WhatsApp has helped its 2 billion month-to-month customers “embrace,” because the app’s international head of promoting Vivian Odior mentioned, Forbes.
This new enterprise it comes after Antetokounmpo signed an endorsement take care of the Meta-owned service in February. Whereas the movie chronicles his life, it’s also loosely based mostly on the Greek historic poem, The Odyssey.
WhatsApp labored with New York inventive company Translation to carry the venture to life. It was additionally edited by 2021 Oscar nominee Mikkel EG Nielsen. Filmmakers embrace Nono Ayuso and Rodrigo Inada.
Narrated by Antetokounmpo and his mom Victoria weaves collectively the cinematic retelling of the NBA star’s life.
Naija Odyssey was launched on September 21 and will be seen by way of Amazon Prime Video and Whatsapp’s YouTube channel.
[via Ad Age and Forbes, cover image via WhatsApp]