The occasions and conferences sector has “stabilized” with demand “coming again” after the pandemic, in line with the CEO of occasion expertise specialist Cvent.
Cvent CEO and founder Reggie Aggarwal made an “optimistic” evaluation of the sector throughout the Cvent Join Europe occasion in London on Wednesday (Oct 5).
“Demand is coming again and our business is getting its well being again. I believe we’re lastly at a spot the place the adjustments caused by the pandemic have leveled off and the longer term now we have all envisioned is inside our grasp,” stated Aggarwal.
He additionally highlighted how digitization had helped enhance the occasion expertise for delegates and can “drive the business ahead”, together with the uptick in demand for in-person conferences.
“Now now we have extra arrows in our quiver to succeed in extra folks and have interaction with them on a extra private stage,” Aggarwal added. “As a result of digital transformation fueled by the pandemic, we’re stronger, smarter and smarter than ever.”
Aggarwal centered on a number of areas the place expertise is now shaping the business, together with creating complete occasion packages utilizing a single platform for all sorts of inside and exterior conferences, whether or not they happen in individual. , just about or in a hybrid format.
“It actually unlocks the total potential of any occasion program once you convey all of it collectively in a single place,” he added.
Different necessary tendencies cited by Aggarwal included how expertise and digitization can enhance attendee engagement, in addition to enhance information and insights for organizers.
“We now have extra alternatives to seize and use attendee engagement interactions to amplify the impression of the occasion,” stated Aggarwal. “To drive most attendance and engagement, organizations have to ship info in additional interactive methods in a number of codecs and leverage expertise to behave on these engagement insights.”
Aggarwal additionally stated the expertise might assist unite the occasion ecosystem into “one seamless digital setting.”
“Our business is made up of so many alternative gamers – expertise can facilitate higher collaboration between all of them and create much more unimaginable experiences,” he added.