DULUTH — Cheesecake & Firm could also be going cellular.

After a busy summer season at festivals and a profitable keep on the Pop-Up CoLab, Ashley and Juann Woodard wish to add some wheels.

Contributed / Ashley Woodard
Final week, they launched a GoFundMe marketing campaign to lift $30,000, which is able to assist cowl the acquisition of a meals truck, wrapping, advertising and marketing, and provides for his or her new iteration. Cheesecake & Firm: The Menu will provide breakfast, lunch and dinner, with dessert first, Ashley Woodard stated.
You may nonetheless have the ability to get your jars of cheesecake in banana pudding, key lime pie and extra, with a facet of selfmade teriyaki rooster to go, breakfast plates, wings and cheese curds.
By Friday evening, that they had raised $340 of their objective.
Since their industrial launch in 2021, the Woodards have appeared at Sidewalk Days, a farmers’ market, Earth Rider Fest, and the Northland Black Enterprise Showcase.
They’ve been featured in MPR and are amongst 9 entrepreneurs featured by Oct. 15 on the Downtown Duluth Pop-Up CoLab, 317 W. Superior St. (Cheesecake & Firm hours are 12-5 p.m. Tuesday-Saturday ).

Clint Austin / 2021 Archive / Duluth Information Tribune
This bodily alternative has given the Woodards the possibility to attach with the neighborhood in a extra intimate setting, in addition to entry to a wider vary of individuals they hadn’t met on the competition circuit, affirming their place on the competition circuit. Enterprise neighborhood.
From this, they’ve gained new advertising and marketing methods, enterprise and monetary recommendation, and collaboration alternatives. “We are able to actually do that, we vibe with the neighborhood and provide one thing,” he stated.

Steve Kuchera/Duluth Information Tribune
A meals truck will assist the couple develop their attain, improve their manufacturing and proceed to assist their household. About 70% of her earnings go to school funds for her kids: Aayana, eight; London, 7; River, four; Jack, 2; John Jr., 1.
A meals craving throughout Woodard’s being pregnant along with her fifth youngster impressed the enterprise. “I used to be in a whole lot of ache with my son… Sitting there, consuming cheesecake, I believed it might be a good suggestion to place it in a jar,” she stated in a July 2021 story.
In a cellphone interview final week, Woodard stated having a longtime legacy for his kids is paramount. “Nobody goes to stay ceaselessly.
“We wish to be certain that they’re financially prepared, mentally prepared and have all of this to fall again on,” he stated.
Cheesecake & Firm shall be at these places this fall.
Rising Collaborative Lab
- When: 12-5 pm Tuesday-Saturday till October 15
- The place: 317 West Superior Avenue
boo on the zoo
- When: 9 a.m. to four p.m. October 15, 22, 29
- The place: 7210 Fremont Avenue
Extra data:
thecheesecakeco.com, fb.com/profile.php?id=100070014393333