Jisoo on the Dior Spring-Summer time 2023 present in Paris. — Picture courtesy of sooyaaa__ / Instagram through ETX Studio
Sunday, October 02, 2022 eight:11 a.m.
NEW YORK, October 2 — Style goes loopy for Ok-pop. Not a day goes by with out information of one of many main bands on this musical style —instantly from South Korea— changing into an envoy, companion and even gateway to the metaverse of one of many giants of the music trade. luxurious. Her energy and affect, alongside along with her ultra-sophisticated model, are clearly making these Ok-pop artists the brand new breakout stars in style.
Their names are Sana, Jisoo, Rosé, and Lily, they usually create hysteria at any time when they seem in Europe, Asia, or the USA. They’re the celebs of many Ok-pop lady bands, whose recognition continues to develop 12 months after 12 months. Past her musical performances, her distinctive and ultra-polished model is successful on social media, and has even sparked curiosity amongst main style homes in current months. Because of this, Ok-pop bands, typically extra anticipated than the designers themselves, now reign supreme within the style world, in addition to at style weeks, the place they command the entrance row.
Coveted model ambassadors
What luxurious home hasn’t tried to grab the providers of a Ok-pop star in current months? There should be some, when you look arduous sufficient, however let’s face it, they are often counted on the fingers of 1 hand. Evidently, the tens of hundreds of thousands of followers of those artists adored by the youthful generations are simply as many potential shoppers of the luxurious giants, who’re keen to go to nice lengths in relation to attracting the eye of the very demanding Gen Z.
In the midst of Paris Style Week, Loewe introduced that it has recruited the South Korean group Nmixx as its new world ambassador. Whereas most manufacturers have secured the providers of a member of those lady bands, the Jonathan Anderson-led home hits arduous by signing up no fewer than seven Ok-pop stars, particularly Lily, Haewon, Sullyoon, Jinni, Bae, Jiwoo and Kyujin. . And this, clearly, isn’t the one luxurious model that has opted for the recognition of the musical style to achieve its predominant goal.
Rosé, one of many stars of the band Blackpink, is now the worldwide ambassador for Tiffany & Co. jewellery and her proximity to the style trade suggests she may quickly develop into the face of one other world-renowned home. In reality, she didn’t go unnoticed within the entrance row of the Saint Laurent present on the opening of Paris Style Week.
One other Blackpink member, Jisoo, is the face of Cartier and Dior, inflicting a sensation at every of the French model’s style exhibits. The younger star even outshone the opposite visitors (or nearly) on the presentation of Dior’s spring-summer 2023 assortment within the Tuileries gardens in Paris. After which there’s Sana, a member of the band Twice, who drew crowds on the Prada present in Milan. And it would not appear probably that this hype will fade anytime quickly.
A gateway to the metaverse
Not content material with making Ok-pop artists their new most popular ambassadors, the luxurious sector can also be coveting them to accompany their first forays into the metaverse which, shock shock, additionally occurs to be the playground of the identical era that he loves south korean women. bands. Earlier this fall, Bulgari took its first steps into the Zepeto metaverse with a digital pop-up (half pop-up store, half digital cafe) with the assist of fellow Blackpink member Lisa. One other initiative that exhibits the rising dominance of Ok-pop on this planet of style.
A number of days later, Weinsanto entered the metaverse with the discharge of his first NFT in affiliation with Ok-pop band Lightsum. Designer Victor Weinsanto created digital seems for the eight members of the lady band, which have been unveiled throughout Paris Style Week. And since all the things Ok-pop stars contact appears to show to gold, these NFTs are more likely to promote like sizzling desserts.
As if that wasn’t sufficient, the model of those South Korean singers and dancers additionally conjures up many designers around the globe. The massive comeback of preppy model this fall is proof of that. Pleated skirts, ties, berets and loafers are among the many favourite items of the members of those gangs, and all are shaping as much as be a few of the star items of the season. And because the reign of Ok-pop is simply starting, there may be positive to be way more to come back. —ETX Examine