IT’S A DATE: It is by no means too early to begin planning your 2023 vacation spot cruise exhibits.
Nicolas Ghesquière has already set a date for Louis Vuitton’s: Might 24. Different particulars are nonetheless below wraps, together with the geographic location and venue.
Inventive director of Vuitton’s girls’s collections since 2013, Ghesquière sometimes selects an architectural marvel because the backdrop for Vuitton’s cruise ship shows.
For the 2023 resort assortment, he selected the Salk Institute in San Diego, a clifftop analysis facility that includes a slim reflecting pool that stretches between two similar rows of brutalist buildings, framing beautiful views of the Pacific Ocean.
Over time, Vuitton cruise exhibits have been held at John Lautner’s fantastic Bob Hope Property in Palm Springs, California; the supernatural MAC Niterói from Brazil by Oscar Niemeyer; the Kyoto Miho Museum by Ieoh Ming Pei; the Maeght Basis in Saint-Paul de Vence by Josep Lluís Sert, and the TWA Flight Middle at New York’s JFK airport by Eero Saarinen.
Cruise represents a key supply for luxurious manufacturers, because the collections have an prolonged sale window spanning a number of seasons and infrequently devoted campaigns and extra distribution by pop-up shops.
Whereas vacation spot exhibits had been reduce brief through the coronavirus pandemic, they made a powerful comeback final yr as Chanel headed to Monaco, Dior to Seville, Max Mara to Lisbon and Gucci to Puglia, to call a number of.
Vuitton sometimes presents its spring and fall womenswear and menswear collections in Paris, however has additionally hosted “spinoff exhibits” as far-off as Bangkok, Miami, Shanghai and Aranya, China.