The luxurious retailer has unveiled a brand new males’s buying vacation spot in NY and launched his first model ambassador program for males, The Saks Man
NY, January 27, 2023 /PRNewswire/ — Saks has unveiled a brand new males’s buying expertise on the seventh flooring of the long-lasting Saks Fifth Avenue New York flagship retailer and has expanded its menswear assortment on-line as a part of the luxurious retailer’s ongoing dedication to his enterprise for males. The 40,000-square-foot modern ready-to-wear and ahead designer division affords greater than 70 manufacturers, 23 of that are new to the shop, and options shops from key males’s manufacturers together with CELINE, Dior Males, Gucci, Louis Vuittonand extra.
“Our males’s enterprise has skilled important progress lately, and Saks continues to be the vacation spot consumers look for the most recent in males’s luxurious vogue,” stated tracy margolies, director of promoting for Saks. “Whereas we stay centered on increasing our on-line choices and creating an unparalleled assortment of males’s vogue and equipment at Saks.com, our shops stay an important a part of the Saks Fifth Avenue ecosystem. The brand new males’s flooring at NY reinforces the facility of the in-store expertise and exemplifies Saks’ repute as an authority on vogue. We’re excited to proceed to spend money on the lads’s class each on-line and in-store by way of our unique partnership with Saks Fifth Avenue shops to additional cement our place as the last word vacation spot for males’s luxurious vogue.”
The luxurious retailer has additionally launched an invite-only males’s model ambassador program referred to as the saks man to additional join with male clients by way of distinctive digital content material and in-person experiences. the saks man contains a various group of influential males who function model ambassadors for Saks by selling the digital luxurious platform’s advertising campaigns and product launches, creating customized content material for Saks digital channels, and help and group of each digital and face-to-face occasions. Members of the saks man They arrive from a variety of industries together with sports activities, leisure, enterprise, activism and extra, and the group enhances Saks’ present feminine model ambassador program, Saks Social Membership.
To have fun the renovation and launch of its first males’s model ambassador program, Saks hosted a personal tour of the brand new flooring adopted by a cocktail occasion with an NBA-All Star and Saks board member. james harden and members of the saks man at Le Chalet on L’Avenue at Saks in Thursday, January 26.
SAKS FIFTH AVENUE SEVENTH FLOOR RENOVATION NY
The brand new seventh flooring within the NY flagship affords an expertly curated choice of males’s ready-to-wear from rising designers and established manufacturers. The vacation spot boasts 19 new shops throughout probably the most sought-after names in menswear, together with: alexander mcqueenBalenciaga, Balmain, Bottega Veneta, Burberry, CELINE, Dior Males, Dolce&Gabbana, Fendi, Givenchy, Gucci, Louis VuittonMoncler, Palm Angels, Off-White (opens in February 2023), Saint Laurent Paris (opening in March 2023), Thom Browne, Valentine and Versace. Highlights embrace:
- The primary CELINE shop-in-shop in america devoted to CELINE MEN
- alexander mcqueen first idea store designed by the model’s Inventive Director Sarah Burton in partnership with the Chilean architect Smiljan Radic
- Burberry’s first idea retailer in NY reflecting the design of the model sloane road flagship retailer in London
- Palm Angels’ first males’s shop-in-shop in america
The Saks Fifth Avenue retailer planning and design group collaborated with structure, engineering and inside design agency Highland Associates to replace the ground and showcase expertly curated menswear in an elevated, easy-to-navigate setting. A contemporary staircase with dichroic glass connects the sixth and seventh flooring to create a seamless buying expertise for males, and beforehand blocked home windows alongside Fifth Avenue have been opened and restored to flood the area with pure mild. Moreover, the ground options prolonged hallways and new seating areas to encourage socialization and exploration.
A centrally positioned Atrium area will showcase rising designers and new manufacturers at Saks on a rotating foundation. As a part of the renovation, 23 manufacturers had been added to the lads’s ready-to-wear assortment at Saks Fifth Avenue New York, together with BODE, CELINE, jil sander, Louis VuittonMaison Margiela, Marni, pink martinaSacai, Sky Excessive Farm Workwear, Undercover, Wales Bonner and willy chavarria.
“As our males’s enterprise continues to develop, we’re excited to supply a reimagined buying expertise for our clients to find the most recent in luxurious menswear on the Saks Fifth Avenue New York flagship,” he added. Louis Di Giacomo, Senior Vice President and Basic Supervisor of Males’s Merchandise at Saks. “This renovation is a testomony to our continued deal with the lads’s class, and we look ahead to providing our recent, forward-thinking perspective by way of the unequalled assortment accessible on the brand new flooring and at Saks.com.”
DIGITAL
As shoppers’ urge for food to buy luxurious items on-line continues to develop, Saks, the main digital platform for luxurious vogue, stays centered on assembly clients the place and the way they wish to store. The retailer added greater than 125 manufacturers to its males’s assortment in saks.com in 2022, together with Jacquemus, jil sander, Junya Watanabe, Loewe and Sacai. Saks additionally expanded its assortment of sports activities and wellness attire in classes together with golf, snowboarding, and swimming with the launch of Alo Yoga, BOGNER, honest harbor, Rhone and SEASE, amongst different manufacturers. The digital platform now includes a devoted males’s homepage to higher serve its male clients on-line, offering customized product suggestions and curated content material equivalent to trending tales and product units curated by influencers. Saks can be providing entry to unique digital buying experiences with males’s designers and trade insiders on its digital occasions occasion platform, saks stay.
ASSETS
Click on right here to entry the bottom photograph *courtesy of Luis Guillén for Saks
Click on right here to entry the photograph of the occasion with james harden *courtesy of Yvonne Tnt/BFA.com for Saks
ABOUT SAKS FIFTH AVENUE
Saks Fifth Avenue is the main identify in luxurious buying. Since 1924, the model has maintained a repute for an expertly curated number of vogue and extremely customized service. The Saks Fifth Avenue expertise affords seamless buying throughout all channels by way of an elevated digital platform and in-person providers delivered by a unprecedented community of 39 Saks Fifth Avenue shops throughout North America.
purchase on saks.com and the Saks app, or go to Saks.com to discover a Saks Fifth Avenue retailer close to you. Observe @saks on instagram, Tik Tok, Fb Y Twitter@thesaksman on instagram and Saks Fifth Avenue in LinkedIn.
CONTACT
emma reese
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SOURCE Saks