Strava buys Fatmap for its outside 3D maps

Strava routes are about to turn into three-dimensional. The favored health social community introduced at this time that it has acquired Fatmap, a cell app recognized for its 3D maps for outside sports activities reminiscent of mountain climbing, operating, snowboarding and mountain biking.

“Fatmap know-how will energy Strava maps for each free and subscription members,” stated Strava spokesperson Brian Bell. The Verge, noting that subscribers will get extra maps, discovery options and route planning. That is probably so as to add worth to the premium membership, particularly since extra Strava customers have been postpone by a current value hike. As for when the Fatmap integration will go stay, Bell says the corporate is concentrating on mid-year.

Strava didn’t disclose the phrases of the settlement, however in response to TechCrunch, Fatmap has roughly 1.6 million registered customers and has raised roughly $30 million in funding. As soon as the mixing is full, Strava customers will be capable of view Fatmap’s high-resolution 3D maps with out leaving the Strava app. TechCrunch additionally experiences that Strava is engaged on a single sign-in integration in order that subscribers can entry all Fatmap options utilizing their Strava credentials. For now, customers can join their Strava and Fatmap accounts to robotically sync actions – identical to how third-party Strava integrations often work.

This is not the primary time Strava has performed this both. Final 12 months, it acquired Get better Athletics, an app that focuses on harm prevention and prevention. Strava customers can view Get better Athletics stretches inside the app or alternatively use their Strava credentials to log into the Get better Athletics app.

Whereas Strava is hottest with cyclists and runners, the app has just lately labored to broaden its attain to incorporate new forms of actions reminiscent of racket sports activities, pilates and HIIT. The Fatmap acquisition will also be seen as an try and broaden Strava’s attain to skiers, hikers and different forms of outside adventurers.

Replace, January 24, 2023, 12:35 p.m.: Up to date to replicate new Strava spokesperson task